Raji Iyer Margolin

As CMO of Momeez Choice, parent company of Lolleez with market leadership in OTC children’s remedies, I created a digital-forward annual operating plan and collaborated with key stakeholders to establish long-term positioning that enables the brand to lead the remedies category across all consumer segments and channels. I led multi-platform digital content production, launched new eCommerce content and campaigns that outperformed platform benchmarks, and revamped the influencer program to better align with the consumer target and retailer support plans. I also successfully executed a complex RFP process with 10+ agencies, ensuring proposal evaluation aligned with business goals and partner negotiation guaranteed an on-budget, on-time launch to maximize go-to-market success. I reported directly to the CEO and played a pivotal role in establishing the first full-time marketing department, hiring 4 key roles in 4 months.