Rajneesh Chopra

Lead Amway India through the dynamic and ever-evolving market landscape, employing a strategic vision and robust leadership approach to drive unparalleled success. Implement a growth-centric approach to ensure that every customer experience and distributor experience not only exemplifies excellence but also contributes to our vision of paving the way for a healthier nation through our commitment to make in India. Cultivate an environment of innovation to continuously test, pilot, and scale smart initiatives, cementing Amway India's position as a leader in the health and wellbeing space. Strategically translate enterprise priorities into agile market strategies, prioritizing transformative initiatives that not only sustain but propel growth and profitability forward. Cultivate trust-based, influential partnerships within teams, across global functions, and with our partners, harnessing collective capabilities to navigate market complexities with precision. Deliver meaningful and sustainable growth with a CEO’s passion for excellence in all aspects of the business. Build and nurture a culture of talent development and engagement, inspiring a pipeline of future leaders poised to uphold Amway India's esteemed legacy while driving innovation and growth.

• Create the business strategy and lead all its initiatives to achieve profitable results for the business in terms of sales and retention. • Lead the company’s comprehensive plan involving all global markets, sales, marketing, field incentives, events, rewards and recognition, digital footprint and science departments. • Implement competitive intelligence processes that contribute to the success of corporate projects. • Contribute to the development of innovative products that increase brand positioning and provide added value to consumer wellness. • Support the digital transformation of the company as an inherent factor in its growth. • Monitor the organization’s P&L, reporting to the company’s CEO. • Guide corporate decisions based on data and insights that support the achievement of corporate objectives. • Develop the human capital of the different areas in charge, creating highly competitive teams that are co-responsible for the growth of the business.

•Managed P&L for Amway North America (United States, Canada, and Caribbean Islands).Grew the business over a $1 B with a very strong bottom line. •Contributed to the growth in market share in the consumer category of beauty and wellness. •Helped Amway North America transform into one of the fastest-growing markets across all markets of Amway, which included channelizing all sales-led functions, strategy development, and managing a vast network of 350,000 distributors. •Led a team of 120 people to manage all functions like Business Owner Compensation, Account Management, Education & Training, Sales Operations & Communications, Special Events, Field Recognition & Approved Provider Management. •Inculcated discipline and usage of analytical skills within the Sales team. •An integral part of the Strategy Team, developing plans for short-term and long-term business goals; also actively involved in the execution of the strategies and implementation of innovative, differentiated experiences. •An active core member of Amway North America’s Executive Steering team, responsible for building North America Strategy for business owners and consumers and helping finalize key business decisions. •Spearheaded complex field negotiations that included implementing change management strategies to gain buy-in from the field and internally from within the team. •Implemented unique and innovative direct selling experiences in the areas of incentive programs, education techniques, and integration of technology in helping drive sustainable and profitable growth. •In the last couple of years, led business transformation for North America in helping transform the business to “Better than Ever” by focusing on helping business owners sell to customers, investing in customer experience, selling tools for independent business owners, and increased rewards for verified customer sales. •Consistently building a high level of trust and credible partnerships with field leaders and their teams.

•Developed and implemented sales strategies & methodologies to enhance market share and profitability, which resulted in revenue growth year on year - $418M in 2012 with a bottom line of 25%. •Successfully set up the entire Business Development & Training teams for Amway using the hub-and-spoke model. Led a team size in excess of 100 people. •Successful in setting up the largest training force with the highest engagement and retention rates. •Introduced absorption of Carrying & Forwarding agent Trainers, which helped trainer retention and improved training quality. •Cultivated robust partnerships with field leadership at all levels across the nation and globe. •Drove strategies for technology integration with the parent company, local call centers & interactive response services. •Represented Asia as a key member of the Global Sales Council, contributing to sales strategies for the company. •Pioneered the concept of “Certification” for Distributors and Amway Trainers.

• Super achieved sales targets -130%. •Acquired a leadership position. •Delivered a market share growth of 15%. •Created new and innovative sources of revenue generation through commercial sales. •Built deep & transformative partnerships with key Distributor leaders. •Drove appropriate changes in the Sales and Marketing plan to increase profitability.

•Planned and implemented the successful launch of Amway business in various markets. •Acquired a leadership position. •Delivered growth of 150%. •Laid the foundation for a strong partnership with key field leaders across India & other markets around the world. •Worked with Distributor Leadership to put strategies in place to combat fraudulent Direct Selling companies. •Played a key role as a Member of Amway leadership team, focusing on the development of “Reputation Building Strategies”.

•Launched Revlon in India. •Led Revlon to a No.2 player in color cosmetics category. •Successfully launched fragrances in India. •Managed sales team and channel distributors to enhance business funnels.