Rakshit Kapoor

• Growing partnership ecosystem for DOCOMO Digital into multiple sectors and categories. • Development of Global business strategy and execution, predominantly focussed on Partnerships and Sales. • Driving adoption of product offerings in a sustained manner and managing the commercial delivery roadmap • Well versed with major digital platforms across the globe and rolled out partner services across APAC, EU, Middle East, LATAM and UK regions. • Collaborate with regional teams within the company for strategy alignment and business roll-outs across the globe. • Representative of the company in the region in Industry conferences and forums. • Develop and implement data-based commercial growth and sales tactics based on market research, as well as strategic partnerships with large, global enterprises to create, launch, and market competitive products and solutions. • Delivering exceptional support to clients ensuring all needs are consistently met and exceeded, resulting in customer retention as well as increased client referrals. • Effectively manage long sales cycles from concept to pitching, closing, and execution. • Lead the process to create a competitive and consistent digital customer experience from start to finish, including ideation, solution design, and continuous collaboration. • Adeptly utilize Salesforce.com for tracking all personal and team sales activities, leveraging data and performance indicators to identify and capitalize on areas of potential improvement.

• Expanding DOCOMO Digital’s network of payment partners into Alternative Payment Methods, aka APMs. • Research on market feasibility and fitment from a compliance and regulations point of view. • Execute Payment Facilitation contracts with payment methods including eWallets, APMs and acquirers globally. • Manage API integration roadmap while running product and technical feasibility checks. • Regions expanded– APAC, LATAM, EU including complex markets like India, Indonesia, Brazil, Mexico. • Direct a multidisciplinary team ensuring direct communication of all objectives. • Leverage expertise in Alternative Payment Methods (including E-Wallets, Digital Bank Transfers, Cash-Based In-Store Payments, etc.) to continuously develop an understanding of payment landscape and identify potential market needs.

• Established India branch, creating systems and plans to drive exponential growth in annual profits within two years. • Led and supervised business development and strategic transformation processes for all India/South Asia lines in compliance with company goals and standards, including Profit and Loss, digital marketing campaigns, and ROI oversight. • Managed B2B Enterprise Sales and Business Development for SaaS-based, cloud-hosted solutions, including Alternative Payment Method (APM) Platform, Digital Marketing Platform, Micro-Lending Solution, Fraud Detection and Prevention, and OTT Bundling. • Directed B2C retention and accessibility strategies, such as innovation of the OTT Native app in Gaming & Video Entertainment, resulting in an 18% increase in customer satisfaction. • Conducted and analyzed comprehensive studies on RBI & TRAI regulations, tailoring products and solutions accordingly based on client preferences and demands. • Prepared budgets and estimations for all-new strategic projects, including financial needs, contractor and specialized developer hiring, and timeline management. • Facilitated and participated in industry focus groups and speaking engagements to discuss market challenges and solutions related to FINTECH, PAYMENTS, DIGITAL MARKETING, and OTT space.

• Managed business development and B2B sales operations, including Profit & Loss responsibility for Smartphone HTML5 Cloud Apps offered by Buongiorno to mobile operators for mass distribution across the region through various billing platforms running on a subscription model. • Managed advertising budgets up to USD 10 Million annually. • Activated brand presence across digital platforms, developing and implementing lead generation strategies and experiences to encourage business partners to engage with and adopt the program, driving awareness, conversion, and sales more than 110% year over year. • Conducted and deployed target demographic research to understand challenges and barriers in customer journeys and fill customer desires and demands. • Supervised digital campaign created by cross-channel marketing team (search engine optimization, video, social media, affiliates, DSPs, performance marketing) and ensured healthy LTV & ROI, increasing web traffic by an average of 1.2M hits daily. • Cultivated and maintained strategic partnerships, relationships, and interactions with customers and regulators, performing account management with large clients at all levels including Vice Presidents (VP) and CXOs.

• Created, cultivated, and led a horizontal marketing department supporting revenues in excess of US $5 billion through the instigation of a data-driven marketing culture and e-commerce strategies. • Amplified Minutes of Usage (MOU) on entertainment products by more than 120% by defining and executing campaigns, strategies, and policies to support business development. • Conceptualized and piloted the development of a new video product to drive brand recognition and customer engagement, resulting in $15 Mn in profits. • Expertly led multi-disciplinary teams including licensing and alliances groups, content programming experts, and operations crews to ensure content optimization across all entertainment products and partnerships. • Oversaw creative operations including content approval and campaign approaches, certifying alignment with brand guidelines. • Ensured channel optimization, brand consistency, segmentation and localization, and meaningful measurement.

• Functioned as Creative Head and Chief Editor for Times Internet, supporting businesses generating revenues of US$ 150 Million. • Oversaw marketing and design, production, web development, and editorial sectors, providing hands-on leadership in digital marketing material development, audio recording, copy editing, and B2C web and WAP portals. • Launched three B2C mobile media entertainment and video portals to increase user engagement opportunities. • Supervised creative material branding, ensuring cross-team consistency in terms of style, quality, and tone of voice. • Optimized all digital marketing material for search engine detection and user experience to drive online traffic. • Designed short- and long-term strategies in support of marketing initiatives, ensuring continued relevance and innovation of products and establishing and implementing enhanced operational guidelines in accordance with business standards.

• Championed development and launch of multi-functional digital entertainment start-up as an entrepreneur with a facility for production of music, audio, and video, overseeing the transition from a broadcast company into a digital content provider. • Successfully achieved a 90% market share in India for content repurposing in Indian film/music industry (Bollywood). • Expanded business globally with more than 80% of the company’s revenues coming from overseas clients, utilizing social media marketing, B2B outreach strategies, and word-of-mouth references to the growing international client portfolio. • Demonstrated consistent, exponential growth, with net profits reaching more than $200K (INR 1.4 Crores) per annum. • Consultancy to foreign companies and being a local representative as a resident director. • Displayed entrepreneurial spirit by developing and managing strategic partnerships with mobile companies and radio broadcasters. • Major clients included Jamba Germany, MediaPlazza France, DADA SpA. Italy, EchoVox Switzerland, NTH Croatia, and from India Hungama, SoundBuzz, Mobile2Win, Purple Focus, Channel V, ZEE, and AirTel.

• Lead Singer and Pianist of a Classic Rock band. • Produced Radio Jingles and Original Songs. • Later released original songs on various digital platforms like iTunes, Spotify, etc. • Freelanced with FM Radio Stations creating Show IDs and managing music programming for classic rock radio shows