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Randall Heilik

Consumer Packaged Goods. Product Development & Marketing.
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Email: ****k@sundialgrowers.com
LinkedIn: Randall Heilik
Location: Calgary, Alberta, Canada
Current employer:
Sundial Cannabis
Current title:
Product Manager
Last updated: 21/05/2023 23:51 PM
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About

Randall Heilik is from Calgary, Alberta, Canada. Randall works in the following industries: "Medical Practice", "Design", "Cosmetics", "Public Relations & Communications", "Consumer Goods", "Restaurants", and "Health, Wellness & Fitness". Randall is currently Product Manager at Sundial Cannabis, located in Calgary, Alberta, Canada. In Randall's previous role as a Product Manager at (AOR) Advanced Orthomolecular Research, Randall worked in Calgary, Canada Area until Nov 2019. Prior to joining (AOR) Advanced Orthomolecular Research, Randall was a Marketing Director at (AOR) Advanced Orthomolecular Research and held the position of Marketing Director at Calgary, Canada Area. Prior to that, Randall was a Owner & Clinical Nutrition Practitioner at Seton Integrative Health Clinic, based in South Calgary Hospital from Sep 2014 to Jan 2018. Randall started working as Brand Educator at Tata Harper Skincare in Mar 2016. From May 2012 to May 2014, Randall was Brand Manager at (AOR) Advanced Orthomolecular Research. Prior to that, Randall was a Project Manager at Shaun Ford & Co., based in Calgary, Canada Area from Aug 2010 to Jan 2012. Randall started working as Manager at JOEY Restaurant Group in Calgary, Canada Area in Jan 2007.

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Randall Heilik's current jobs
Company: Sundial Cannabis
Title: Product Manager
Period: Nov 2019 - Present (6 years, 1 month)
Location: Calgary, Alberta, Canada
Randall Heilik's past jobs
Company: (AOR) Advanced Orthomolecular Research
Title: Product Manager
Period: Aug 2018 - Nov 2019 (1 year, 3 months)
Location: Calgary, Canada Area

Manage and implement category or commodity strategies to optimize business efficiency within a 250+ product portfolio in the nutraceutical space. - Provide market research and marketing analysis to determine best product market fit, B2B and B2C distribution strategies, and business development insights. - Liaise with marketing, supply chain, product development, and executive teams to select competitive pricing and promotional activities of products, and product categories. - Ensure brand positioning, customer proposition development and communication planning is insight led. - Create and manager product content, marketing copy-writing/editing as well as technical writing. - Oversee all internal and external communication, marketing content, and product education, including brand and product training. - Manage a small team, project manage between various vendors and agency. - Work with marketing, regulatory, product development and production to ensure a profitable, efficient, and sustainable product portfolio in alignment with the market place.

Company: (AOR) Advanced Orthomolecular Research
Title: Marketing Director
Period: Jun 2017 - Nov 2019 (2 years, 5 months)
Location: Calgary, Canada Area

Responsible for the marketing of over 200+ products and their corresponding brand guidelines and brand values. Oversee all soft/hard-marketing platforms and campaigns including larger digital focus – email, blogging, social, e-commerce, and several unique websites. Team building, Content Management, and mentorship. Quantitative and qualitative market research. Work closely with outside sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, training's and presentations. Creative strategy, content generation, and management.

Company: Seton Integrative Health Clinic
Title: Owner & Clinical Nutrition Practitioner
Period: Sep 2014 - Jan 2018 (3 years, 4 months)
Location: South Calgary Hospital

Offered in-person nutritional consultations as well as nutrigenomic testing (genes that correlate with diet and lifestyle) and finally workshops and seminars on topics such as "Introducing Solids", "Cycle Mapping for Optimal Hormonal Health", "Picky Eating", "Natural Supplementation" and "Natural Fertility Support". www.setonwellness.com

Title: Brand Educator
Period: Mar 2016 - Jan 2017 (10 months)

Promoted the Tata Harper brand and sold luxury skincare products. Responsible for reaching pre-defined retail targets in both mass and privately owned retail businesses and licensed dermatologists or skin specialists. Effectively educated a myriad of target audiences of the features and benefits of Tata Harper Skincare products. Execute events designed to meet defined objectives. Complete daily recaps – detailing activities, opportunities and challenges in the field.

Company: (AOR) Advanced Orthomolecular Research
Title: Brand Manager
Period: May 2012 - May 2014 (2 years)

Compile and analyze customer insights, market trends, and competitive landscape to identify business opportunities to further solidify AOR's house of brands with leading position in the nutraceutical and pharmaceutical space. Be responsible for translating the opportunities into fully-integrated marketing plans across Communication, Publicity, Digital, Print, Social Media, Sales (B2B).

Company: Shaun Ford & Co.
Title: Project Manager
Period: Aug 2010 - Jan 2012 (1 year, 5 months)
Location: Calgary, Canada Area

Managed multiple projects and simultaneously prioritized tasks to ensure that responsibilities were met effectively utilizing resources to satisfy discerning client base. I worked closely with the entire project team - internal and external (including Design, Sales, International Vendors, Operations, and Facilities Management) to ensure successful project execution * Facilitating regular meetings as necessary for successful communications between all team members and stakeholders – following the strategy and expectation set by the CEO (proprietor), Sales account lead and Design Architect. Following established processes and operational policies for all design/architecture solutions, suggesting potential improvements to improve efficiency as appropriate throughout various projects.

Company: JOEY Restaurant Group
Title: Manager
Period: Jan 2007 - Jan 2009 (2 years)
Location: Calgary, Canada Area
Company: rock-it promotions, inc.
Title: Public Relations Assistant
Period: Mar 2005 - Mar 2006 (1 year)
Location: Toronto, Canada Area

Assistant to Laura Stern during the Canadian Fashion Weeks (Spring and Fall) which largely included general administrative duties as required. Other responsibilities included: - Coordination of community outreach initiatives and stewarding partner relationships. - Meeting and greeting all VIP attendees ensuring their experience at the Canadian Fashion Design Counsel was flawless and exceeding any preexisting expectations - Update media outlets on news releases surrounding the semi-annual events (schedule updates, and other important information on behalf of the firm). - Assemble and coordinate the distribution of media bags and kits to all relevant attendees

Randall Heilik's education
International Academy of Design
2005 - 2007
Ryerson University
BCoMS
2005 - 2007
Harvard Extension School
Professional Certificate
2017 - Present
Canadian School of Natural Nutrition
Diploma
2010 - 2012
Randall Heilik's top skills
Nutrition Education Brand Architecture Marketing Brand Management Product Launch Technical Writing Marketing Strategy Business Development Product Lifecycle Management Nutrition Content Management Product Marketing Event Planning Marketing Management Go-to-market Strategy Social Media Marketing Strategy Market Research Relationship Marketing Content Marketing
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