Randy Savicky

• Writing for Humans places an expert human writer in charge of content strategy and content creation for text generated by artificial intelligence (AI) and human-written content. • Award-winning writer, veteran journalist, and senior-level public relations and marketing executive develops clear, concise, and compelling content that connects to your target audiences and drives customer engagement. Career Milestones • As Director of Marketing & Public Relations at Silver Golub & Teitell LLP, led digital transformation of this leading medical malpractice, personal injury, and complex litigation trial law firm • Designed public relations program to launch IBM’s first storage software product to help company regain its leadership position in computer storage market • Developed strategic communications and marketing plan to launch Quantum’s first product for the broadcast and media & entertainment market, immediately positioning the company as a major player • Established communications programs to launch new companies: Brain Tunnelgenix Technologies, a medical device manufacturer; Cache-A, a computer storage company; and Weston Software, a network security and cloud computing company • Wrote case history on “Video Archiving for Tapeless HD Production” for Quantum that earned Computerworld Honors Program® Laureate Award • Wrote executive speeches for Sony and Ford Motors on innovation in consumer video and automotive technology • Wrote series of white papers for Tandberg Data to establish thought leadership position in green technology and SMB market • Developed content for financial services firms, including American Express, PowerHouse Assets, RSM US LLP (formerly McGladrey LLP), and UBS, to introduce new business units, products, and services • Developed content for Bersin & Associates on human resources and talent management • Developed website content for redesigned sites of Powerhouse Assets, The Wallman Law Firm and The Law Offices of Victor J. Cavallo

• As Director of Marketing & Public Relations at Silver Golub & Teitell LLP, led digital transformation of this leading medical malpractice, personal injury, and complex litigation trial law firm Major Accomplishments • Developed and supervised comprehensive marketing and communications program that spearheaded trial law firm's transformation from traditional media to digital marketing and digital advertising platforms • Created overall content creation strategy, including public relations, blogging and social media • Redesigned existing website, created new content and launched two microsites for business and consumer audiences that resulted in 30% increase in users and 25% increase in page views • Revitalized search engine optimization (SEO) program to improve organic search rankings that resulted in 100% year-over-year increase in total impressions, 200% increase in clicks and consistent first page organic search rankings on Google for multiple practice areas/keywords • Developed Google Ads and Facebook Ads programs to increase visibility to both business and consumer audiences that resulted in a minimum of 50% year-over-year increase in total impressions and clicks • Launched social media program with company pages on LinkedIn, Twitter, Facebook and created daily content for each platform

• Strategy+Communications positioned strategic communications as a core business strategy to help companies reach their business goals faster and easier. Using communications as a strategic weapon, we built brands and increased traffic, leads and sales through more clear, concise and compelling communications to customers and other key audiences. It's all about traffic, traction and growth. Major Accomplishments • As Director of Marketing & Public Relations at Silver Golub & Teitell LLP, led digital transformation of this leading medical malpractice, personal injury and complex litigation trial law firm • Designed public relations program to launch IBM’s first storage software product to help company regain its leadership position in computer storage market • Developed strategic communications and marketing plan to launch Quantum’s first product for the broadcast and media & entertainment market, immediately positioning the company as a major player • Established communications programs to launch new companies: Brain Tunnelgenix Technologies, a medical device manufacturer; Cache-A, a computer storage company; and Weston Software, a network security and cloud computing company • Wrote case history on “Video Archiving for Tapeless HD Production” for Quantum that earned Computerworld Honors Program® Laureate Award • Wrote executive speeches for Sony and Ford Motors on innovation in consumer video and automotive technology • Wrote series of white papers for Tandberg Data to establish thought leadership position in green technology and SMB market • Developed content for financial services firms, including American Express, PowerHouse Assets, RSM US LLP (formerly McGladrey LLP) and UBS, to introduce new business units, products and services • Developed content for Bersin & Associates on human resources and talent management • Developed website content for redesigned sites of Powerhouse Assets, The Wallman Law Firm and The Law Offices of Victor J. Cavallo

• Senior executive in headquarters of world's largest public relations agency • Senior client relationship manager for Fujifilm, agency’s largest account • Senior strategy consultant on Apple, Ericsson and Wyeth-Ayerst accounts • Member of Technology and Consumer new business development teams • Media trainer for client executives/staff, from CEOs to product managers • Head of Edelman Editorial, content strategy and content creation for agency clients • Supervised 20+ person multi-office staff • Managed budgets, created new programs to grow account revenue by 67% Major Accomplishments • Developed program for Fujifilm to differentiate company from Kodak and secured major media coverage in Wall Street Journal, New York Times, CNNfn, Fortune, Forbes, BusinessWeek • Developed PR and corporate communications programs to break down internal silos and reposition Fujifilm as major competitor to Kodak • Designed and executed "C-level" executive communications program for Fujifilm, including media interviews, speech writing and byline articles • Developed internal communications program that focused on Fujifilm's long-term plans (“Vision 21”) • Secured Fujifilm as key participant at launch of Microsoft’s Windows XP at NASDAQ with Bill Gates • Developed marketing plan and viral marketing event for New York launch of Barnesandnoble.com’s “Same-Day Delivery” service, which resulted in "Today Show" media coverage and an immediate 160% increase in orders • Earned of Webby Award for Data Storage University, Fujifilm’s interactive e-learning micro site for storage professionals

• Established public relations division of advertising agency specializing in computer market • Developed communications programs for distributors (D&H Distributing, Westcon) and hardware (Daewoo, Micro Innovations) and software companies (Fastrack Healthcare Systems, Samson Infotech) that grew agency revenue by more than 125% annually • Developed strategy for initial public offering of Infinite Technology Group • Expanded media coverage of D&H from computer channel trades (Computer Reseller News, VAR Business) to major media (New York Times)

• Developed public relations programs for consumer companies (Mattel, Prestone, Ricoh), business-to-business companies (American Institute of Certified Public Accountants, AT&T, Bayer, Booz-Allen) and technology startups (Juno, Viaweb); grew agency revenue by 50% annually • Served as senior consultant on Novartis and Medical Information Management Systems and worked onsite at AT&T and Ricoh headquarters • Developed communication strategies for initial public offering of New Paradigm Software and its later purchase by IBM as well as Viaweb’s purchase by Yahoo! • Developed public relations programs to launch Ricoh’s first digital camera and Novartis’ “One Minute Maalox” Award • Secured two USA Today “Snapshots” to celebrate 25th anniversary of Mattel Games’ Uno card game and CIO cover story on Standard & Poor’s for Booz Allen’s IT Group