Rashmi Tulsiani

Led Product and Portfolio Analytics for FAB Retail Business contributing to data led insights and business growth Developing statistical and predictive models for different marketing initiatives (Customer segmentation, Classification, RFM model, Market Basket Analysis, cross-sell, customer lifetime value, customer profitability, and campaign response rate). Improving the cross-selling, and up-selling strategy with statistical models, enabling more product penetration and increasing sales using the market basket analysis technique. Defining the data governance roadmap and providing strategic and operational leadership on its implementation including Data Storage, Open Data, Data Quality, Data Catalogue, Data Architecture, Master Data Management, Data Privacy, Reference Data Management, Data Warehousing, and Data Integration. Rolling out an enterprise-wide data governance framework, with a focus on protection of sensitive data through modifications to organization behavior policies and standards, principles, governance metrics, processes, related tools, and data architecture. Monitoring and reporting services as well as Portfolios’ performance against approved measures and targets and identifying improvement areas. Managing, collecting, and verifying strategic planning-related data and information from the business divisions and generating reports on the internal performance of the business against strategic KPIs. Developing and implementing statistical data models for the Marketing Department to understand and design strategies for cross-selling & customer retention. Liaising with CRM Managers to develop machine learning models to predict customer churn likelihood based on historical customer & complaints data and designing a retention strategy to enable the reduction in the churn rate.

Led the implementation of Business Intelligence (BI) projects including the design of data warehouse and dashboards for business units to support decision-making and collaborated with IT and business units to digitalize services. Collected and documented stakeholder requirements for Business Intelligence and reporting systems across the business divisions. Built the data science & analytics function including hiring resources, procuring data science tools and developing data processes & policies. Developed and managed the data strategy, digital strategy, data science vision and policies and managed its adoption across divisions. Established Artificial Intelligence strategy with use cases including customer Clustering and recommendation Engines. Led and managed full lifecycle of model development from the definition of business questions and hypotheses, data exploration, algorithm design, and testing, algorithm development and deployment, to algorithm monitoring and tuning in production. Managed the implementation of Business Intelligence (BI) projects including the design of data warehouse and dashboards for business units to support decision-making and collaborated with IT and business units to digitalize services and processes. Prepared annual budgets, strategic plan and other business processes to further develop metrics, KPIs, and insight for performance improvement. Maintained the integrity of the data in the Customer Relationship Management System in readiness for the fulfillment of all communication and implemented Data Governance/Controls (established best-in-class data lineage processes/ adherence to policies/controls/privacy regulation readiness). Designed plans that validated existing customer information and enriched customer profiles through available tools and third parties, coordinated with data validation service providers when applicable and conducted a quality check on their deliverables.

I lead/mentor a team of Analyst working across suites of Models for Europe Business Banking portfolio, primary responsible for various Modelling Initiatives and other Analytic Deliveries

Managed AMEX Merchant portfolio Analytical projects, identified fraud patterns and increased approval rate on ROCs

Managed US Business Cards portfolio; developed the card Authorization strategy with monitoring cards key KPI