Rebecca Davis

I work with senior-level executives on growth strategies. Selected client work: SaaS Data and Analysis Company. Provided strategic planning, marketing strategy and coaching to a growing B2B marketing team. Briefed and analyzed paid media efficacy, provided counsel on major project launches. Facilitated annual GTM, implementation of Content Management System and quarterly performance readout. American Association for the Advancement of Science (AAAS). Conducted a research and feasibility study of a new training and career development business targeting early career scientists. Built financial business plan. Recommendations were approved by AAAS's board. CTIA. Working with in-house team, developed brand strategy, conducted audience research and built audience analysis for government relations key audience, including Capitol Hill. Wrote and conducted RFP process of 12 digital agencies for comprehensive redesign of CTIA's website. Developed content strategy, co-led site redesign with internal team and external agency, ueno, to relaunch ctia.org. RealPage, Inc. Conducted audience and path-to-purchase research for a SaaS business. Provided counsel to senior management on optimizing team structure, roles and processes. TrackMaven. Developed a product offer to benchmark competitive performance holistically using TrackMaven's social media research product. Piloted the model for a global Fortune500 healthcare brand. Universal Service Administrative Company. Working with the VP of Stakeholder Engagement, built a stakeholder engagement organization from the ground up. Conducted stakeholder research, created brand strategy and artifacts including mark, brand book, and brand guidelines. Developed USAC's Open Data strategy and conducted stakeholder-driven pilot. Managed product design firm IDEO on website redesign and CRM strategy. Built rural healthcare program's annual stakeholder engagement plan.