Rebecca Pearson

Identified MLS customer layers (target market) wants and needs to sustain competitive advantage. Bringing more voices to the table with a vested interest in strategic goals and alignment of MLS business objectives. Established and shared pertinent information to deepen our meaningful conversation with strategic partnerships. Enhanced Board of Managers relationship with MRED at conferences and other events. Represented MRED at numerous industry events including emcee at state of Illinois WCR installation and numerous industry panels. Improved internal department collaboration with training, customer service center, compliance, and communications. We effectively established a process to document customer needs and suggestions, prioritize demand, and provide follow-up deliverables to meet customer needs. Continued focus on product adoption and utilization. Improved communication of custom training, product and service talking points and other MRED benefits. Built upon MRED MLS business partnership and ownership. Assisted in MLS consolidation with Champaign County into connectMLS system. Continue to champion neighboring MLS relationships in Illinois and surrounding states for growth opportunity. Hired and mapped out roles for new Broker Outreach and Communications team. Created criteria for new hires and onboarding to align department strategy with overarching goals. Led MRED leadership through brand development; establishing brand archetype and persona consistent with MRED’s value proposition. Resulting in creative branding guidelines to support established look, feel, and strengthen our voice in the marketplace.

As a member of the CPI International executive team, we successfully transformed the turn-around business from a struggling manufacturing process to a sustainable sell-through business model. Primarily overseeing sales and business development, my role was also heavily involved with purchasing, accounts payable, operations and order fulfillment. We transitioned to a new ERP, new CRM, and created many new vendor partnerships. Developed and managed the organizations desired image and representation within the industry. Including trade-show representation, marketing collateral and website redesign. Defined strategic vision, plan, objectives and detailed tactics in collaboration with stakeholders and leadership team. Participated in business development and creation of partner collaborations in the commercial, research, government, and humanitarian sectors.

Managed MLS relationships of property owners, managers, and realty group partners in association with UtahRealEstate.com and PropertyPond.com to communicate MLS services and value. Built and maintained relationships with Realtor stake holders to identify products or service needs. Represented UtahRealEstate.com and ProperyPond.com in a variety of conferences and events to increase awareness, improve brand identity, and manage communication and industry relations. Worked directly with development teams to implement changes and enhancements to further meeting our stakeholder needs. Assisted in MLS acquisitions and on-boarding of new Realtors into UtahRealEstate.com system. Served as a member of the Utah Apartment Association board of directors to bridge the gap of the rental and real-estate market within UtahRealEstate.com and PropertyPond.com.

Lead the development and execution of marketing strategies for Manheim’s Pacific Market, including: Manheim Central California, Manheim San Francisco Bay, Manheim Portland, Manheim Seattle, and Manheim Hawaii. As the Field Marketing Manager, I work closely with market, location, and corporate personnel to gain alignment on marketing plans and deploymenting of resources consistent with overall company strategy. I serve as a single point of contact for location marketing needs in collaboration with other departments including creative services, analytics, account management, sales, and operations to ensure alignment of strategic objectives. I provide functional leadership for auction marketing employees and train new team members. Proactively communicate with key stakeholders including market leadership, corporate marketing leadership, sales leadership, and auction location leadership. Develop industry-wide relationships with key decision makers and customers across seniority levels. Consistently assess performance results of marketing plans and provide recommendations as needed. Frequently spending time at assigned locations to build relationships, understand local needs, business dynamics, and ensure good execution of marketing plans.

Unite is a start-up company offering a weight loss program specializing in fitness, nutrition, and wellness. Led program development and execution with consistent work ethic and professionalism, while performing and overseeing critical sales and marketing, executing business development functions. And managing and leveraging key business relationships and partnerships. Acted as a liaison between clients, vendors, sales and support staff, and executive management. Developed and executed online marketing strategy and lead generating campaign. Collaborated in Google Ad words campaign, managed website development, established CRM database to house increase lead generation. Increased participation from 3 to 5 clients per week. Lowered our acquisition cost by 40%. Assisted in all phases of strategic planning with management and customers, including cost budgeting, pricing strategies, vendor negotiations, revenue projections, program development, and industry competition. Provided continuous assessment of key markets, potential clients, while furnishing oversight and guidance regarding business acquisition strategies.

Assisted colleges and universities across the country to create awareness and generate leads through interactive CPL, SEO, Direct Mail, and Mobile. Provided leadership to manage regional and national accounts. Specifically, owned key client relationships in the agency; managed numerous integrated marketing projects at once; developed marketing plans, creative briefs, and collaborated with creative and production teams on implementation. Managed budgets, contracts, and time-lines, and contributed to the growth of client relationships. Identified key channels and vertical marketing opportunities with emphasis on driving growth in the channel including direct mail, email, and web related programs. Actively supported all marketing plans, brand strategy, corporate identification, and education initiatives.

Developed and delivered successful marketing support with cross-functional groups to achieve revenue goals. Developed relationships with clients including BMW Financial; Hertz, GE Remarketing, General Motors, Subaru, Citi Group, Capital One Financial, and the Larry Miller Automotive Group. Assisted in the marketing and sales efforts of Manheim Automotive Finance Services, successfully creating new campaigns to increase utilization, exposure, and new customer participation resulting in 25% profit growth within year and ranking second among sixteen peers. Developed market strategies to launch a new salvage auction business focusing on market share and pricing, resulting in $150K in the first year. Current leader for Total Resource Auctions nationally with Internet penetration. Successfully conducted large promotional events eight times annually in fast paced, high-pressure environment. Provided direction and leadership to vendors and creative staff to ensure appropriate creative development, execution, production, and timely deliverables of materials within budget. Formulated scripts to solicit to customer prospects, executed successful e-mail and calling campaigns. Measured campaign results and success and proactively adjusted targets based on competitive insights.