Rebecca Taylor

GatherContent is a remote-based SaaS web app that allows teams to plan, produce and approve web content. Within our marketing team I am primarily responsible for distributing our content to known and new audiences. I manage any paid promotional channels including social advertising and work with our content strategist to produce marketing communications content. I also provide regular reports to the wider business on the performance of marketing efforts in relation to product awareness and demand.

At EQ my job was split between supporting business development and managing digital client projects. During my time at EQ I was proud to work on projects that made measurable impact for clients and the agency. It was extremely satisfying to see that practicing what we preached with the launch of our own website really worked. We recorded a leap of 759% more visits week on week, 1300% more page views and a positive drop in bounce rate of -37%. I also contributed heavily to our own marketing by writing blogs, guides and managing company social accounts.

At Tide, I supported the business rebrand from Deer Digital to Tide and contributed to the year 1 business plan. My main responsibilities included business development and project management. I implemented and oversaw our formal studio operation process and was responsible for the strategic output of client projects with focus on KPIs. Tide Studio has since been merged with Hampton Associates.

As an account director my core responsibility was to maintain and improve our client relationships through reliable project management and excellent service delivery.

As a digital strategist my core focus was to identify where digital media would best support my clients' business goals and deliver measurable results. I gained experienced working across various sectors including Oil & Gas, Recruitment, Property and Business Process Management.

• Position undertaken to broaden experience in digital media • Planning and buying media pan-regionally across Europe for Sony Pictures, other clients included Google (Online Science Fair 2011) • Taking briefs from planning, buying, implementation, to review • Liaising with clients, media owners and local agencies across Europe • Exposure to creative agencies, briefing concepts and providing copy direction • Experience executing social, mobile, display and search campaigns • Fast paced, demanding work environment which built strong skills in prioritisation and encouraged flexible attitude to meet client needs

• Primary point of contact for client and publisher queries • Clients included: Expedia, Hotels.com, Nectar, MyVoucherCodes.com • Responsible for weekly reports to clients building numerical and analytical skills • Accountable for weekly newsletters, writing copy and learning basic HTML • Experience presenting quarterly business reviews • Volunteered as vertical specialist for fashion/beauty/health publishers