Reece Littlejohn

Own and lead global customer and commercial marketing, strategic high-value partnerships and international BBC brand management - optimising BBC and BBC Studios global proposition, customer and content marketing strategy and engagement, and insight-led and data driven profiling. D2C central content and product brand governance, strategic propositions, attribution and policies.

Globally responsible for content and brands marketing, international premium content strategies and prioritisation of 350+ programmes annually (Originals & IP, Commissioned, Co-Produced and Distributed content) across 10 genres - produced by BBC in-house productions or Indie production partners. Working with leading International and UK broadcasters and streaming and digital platforms, oversee global launch plans (consumer & trade), brand building and complete end-to-end campaign activation and management, delivering world-class marketing and creative solutions for this globally renowned brand - all in an unprecedented time for the BBC, content/television and the entertainment industry on a whole.

Performed lead brand and marketing consultancy role for Discovery Channel & Portfolio. Drove wide-scale, long term brand initiative and innovative marcomm solutions seeing a complete 360 brand launch vehicle through both digital and traditional mediums. Led complex, large budget integrated affiliate and partner campaigns resulting in increased brand exposure, awareness, audience engagement and brand affinity through tailored marketing, and new on and off platform consumer communications.

Responsible for Bauer's international entertainment brands. Included multi-channel digital growth and brand development expansion, plus all commercial and audience driven marketing, promotion and communication activity for six highly renowned, influential entertainment brands including Empire, FHM, Q, Kerrang! and MOJO - across their multiple consumer touch points (including digital, print, tv and radio).

Headed up Sky's entertainment channels’ marketing strategies, branding and all ATL media planning, campaign management and creative execution, including owning the UK's largest TV marketing budget. Delivered audience driven world-class, award-winning brand and creative marketing, and industry firsts for leading TV channels Sky 1, 2, 3, Sky News, Sky Arts 1 & 2 and Sky 3D. Launched and brand managed renowned global hits and acclaimed US series and original UK programming including the likes of 24, Lost, The Simpsons, Modern Family, A League of Their Own, An Idiot Abroad, Mad Dogs, The Take, Strike Back, Got to Dance, A Young Doctors Notebook and Terry Pratchett’s Series, plus major live sports and events (Premier League, Masters, ATP Tennis, Olympics) across our entertainment and HD & 3D channels. Also oversaw the hugely successful launch campaign of Sky’s on-demand entertainment product and led Sky's industry leading and business-wide customer content marketing communications.

Established the new Marketing Department of a key division of ACP (Australian Consolidated Press), managing marketing and brand activity for ACP's Trader Classifieds 16 magazine titles, 5 websites and 3 key TV programmes. Developed and executed tailored marketing plans for key titles and products, and managed joint and fully integrated national campaigns with key brand partners. Saw multiple brands to the top of their category and drove financial growth with increased revenues.

State and national Sports Marketing for this leading sports entertainment and gaming/wagering company. Management of TABCORP’S long term ATL advertising press and radio strategy, controlling their on-going media and creative output. Managed marketing and event activity (planning to go-live) for Australia's major live sporting events. Delivered TABCORP'S 12 month, state-wide promotional plans rolling out detailed communication activity across online and retail channels for our main calendar of sports and entertainment events.