Rhea Fox
About
Rhea Fox is from London, England, United Kingdom. Rhea works in the following industries: "Retail". Rhea is currently Interim Digital Director at Monsoon Accessorize. In Rhea's previous role as a Chief Digital Officer (CDO) at Paperchase, Rhea worked in until Feb 2023. Prior to joining Paperchase, Rhea was a Head Of Marketing, General Insurance at Aviva and held the position of Head Of Marketing, General Insurance . Prior to that, Rhea was a Head of Marketing Strategy and Effectiveness at Aviva from Feb 2020 to Oct 2020. Rhea started working as Head of Insight at Aviva in London, United Kingdom in Jul 2018. From Jul 2014 to Jun 2018, Rhea was Insight Director at eBay, based in London, United Kingdom. Prior to that, Rhea was a UK Trading Director (secondment) at eBay from Apr 2017 to Sep 2017. Rhea started working as Head of Research at dmg media in London, United Kingdom in Jan 2013.
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Rhea Fox's current jobs
Rhea Fox's past jobs
• Lead digital P&L and a team of 15 across 3 disciplines: Marketing, Trading, Product • Replatformed Paperchase.com to Shopify Plus, driving highest ever conversion and ATV • Returned the digital business to profitability through significant cost restructuring • Leading the 3-year digital strategy and associated growth plan incl. range, distribution, on-site, CX • Took the business through sale to new owners as part of the management team
• Responsible for 35 marketers (GI Brand, performance marketing, CRM, strategy and effectiveness) • Built our Retail Customer Strategy and drove activation across 3 brands incl. comms, price, product etc
• Built the marketing effectiveness function, including econometric modelling
• Global Best Practice lead for Insight, responsible for skills and process development across Aviva • Responsible for CX / Voice of Customer across all touchpoints including TNPS, NPS, C-sat and Trustpilot
• Insight lead in Active Buyer and Consideration global initiatives, driving CRM and annual product Planning • Led global CRM Transformation insight informing contact, content and channel strategy • Monitoring ‘proof of concept’ Brand campaign (+10% consideration), driving $80m YR1 Brand investment • Built a global peer-to-peer sales market map to inform global strategy (+$3bn opportunity) • Built an EU customer community to deliver continuous closeness and inform BU initiatives • Management of 6 Insight leads and $3.4m budget
• Led the UK annual trading plan and a team of 15 across Fashion, Parts, Electronics and Home and Garden • Rebuilt the customer segmentation through machine learning. Operationalised globally (2018 - present)
• Delivered Metro social and site content strategy leading to 92% YOY growth in unique visitors • Managed our group-wide category insight panel and trends programme (with Future Foundation) • Built a scale Urbanite consumer panel, for sales support and continuous insight • Management of a team of 3 Research Managers and a £1.5m insight budget • Delivery of ad-hoc insight / strategic direction across the portfolio i.e. Metro, Mail brands, group
• Extensive matrix planning and targeting insight for NPD and existing products • Global trend, product testing, proposition development and concept evaluation • Global brand health including NPS, market share tracking, campaign development
• All new business development, growing revenue from £180k to £600k in a 2 year period • Delivering all insight for Opportunities in Austerity campaign (PR value £80k) • Pitch insight and international studies includingBA, Phillips, Avis, Skype, Bacardi • Built our Integrated Communications Planning process and trained the Planning department • Line management of 2 Data Strategists http://www.uk.rapp.com/blog/2011/02/17/welcome-to-austerity-britain/
• NPD and ATL campaign evaluations for Prudential general insurance • Sainsbury’s Finance new product launch evaluation, proposition and NPD research • Market sizing and NPD evaluation, Parcelnet • NPD / positioning project for Tesco Personal Finance • Moderation / ethnography / reporting support to Truth, Mediacom and other agencies
The role managed all category insights for key brands (Grolsch, Carling, Sol) directly into multiple-grocers including Sainsbury’s, ASDA and Morrisons. I managed three direct reports and was responsible for budget, agency selection and continuous tracking tools including GFK
At RBS Insurance I was responsible for developing the insight agenda for our partnership (e.g. Virgin Money, Prudential, Egg) and own branded products (e.g. Green Flag motoring assistance, RBS and NatWest). Acting as a consultant to our partnership brands I managed a full spectrum of research projects including product / NPD proposition testing, creative development and evaluation, brand health tracking and various market sizing / audience understanding initatives.
Brass is an independent full service integrated communications agency. Projects came both from within the agency to support advertising, digital and PR projects and from external / research-only clients. Projects involved a heavy degree of communications planning as the research function acted as the planning department. Key clients included the Department for Education and Skills, Warburtons, Iceland Foods, Yorkshire Building Society, ASDA and Yorkshire Water