Rhea Fox
About
Rhea Fox is from London Area, United Kingdom. Rhea works in the following industries: "Retail". Rhea is currently Marketing Director - Experience Gifts at Moonpig, located in London Area, United Kingdom. In Rhea's previous role as a Independent Director at RSPCA Trading Limited, Rhea worked in until May 2026. Prior to joining RSPCA Trading Limited, Rhea was a Interim Marketing and Digital Transformation consultant at Grace & Co and held the position of Interim Marketing and Digital Transformation consultant. Prior to that, Rhea was a Digital Director (International) at Ted Baker from Oct 2023 to Aug 2024. Rhea started working as Interim Digital Director at Monsoon Accessorize in Apr 2023. From Jan 2022 to Feb 2023, Rhea was Chief Digital Officer (CDO) at Paperchase. Prior to that, Rhea was a Head Of Marketing, General Insurance at Aviva from Oct 2020 to Jan 2022. Rhea started working as Head of Insight, Marketing Strategy and Effectiveness at Aviva in Jul 2018.
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Rhea Fox's current jobs
- Migrated £10m of paid social and PPC spend from in-house to agency, Croud - Drove double digit peak sales at +9% media efficiency YoY, and +15% YoY CRM revenue - Building and strengthening fundamentals: MMM, creative and site refresh, brand positioning - Rebuilt the team (15 FTE) to improve capability, with engagement scores increasing 4x in 6 months
Rhea Fox's past jobs
A voluntary role providing independent oversight and strategic guidance across retail, e-commerce and partnerships to support income generation for the RSPCA.
Working with a £300m iconic national travel brand on marketing and digital transformation
Reported to the CEO. Media budget £12m, driving international £125m GMV in owned web, concessions and marketplaces. The business entered insolvency proceedings and ceased trading from Aug-Nov 2024. - Led 50+ FTE across Marketing, Product/UX, CRO, Trading, Studio and Customer Services - Grew CRM database +33% to ~1M customers - Expanded into new marketing channels: TikTok, retail media, SMS, white mail - Navigated a complex environment prior to administration
Reported to the CEO of this international omnichannel fashion brand. - Owned £90m P&L and led 14 FTE: Digital Marketing, Trading, Site, CRM, Customer Services - Responsible for budgeting and 3-year growth plan. Driving site and checkout refreshes - Embedded a marketing attribution model (MTA) and new paid media agencies
Paperchase was a PE-owned omnichannel premium gifting business, sold to Tesco in Jan 23. Reported to the CEO, owned a £20m turnaround digital P&L and managed 15 FTE across marketing, trading and product. - Defined and delivered 3-year digital strategy (range, distribution, CX, platform) - Delivered £4M cost reduction and returned .com to profitability within 12 months - Replatformed Magento → Shopify, driving record conversion and AOV - Migrated 2M customers to Ometria customer data platform, unlocking record CRM performance - Member of leadership team that successfully sold the business from Permira > Modella Capital
- Managed £20M marketing budget and 35 FTE across Performance Marketing, CRM, Brand, Effectiveness - Directed £10M brand campaign incl. TV and led major agency relationships (Zenith, Adam & Eve) - Built and activated multi-brand customer strategy through price, product and CRM to 15M customers - Lead subject-matter expert in group transformation for customer strategy, insight, effectiveness
- Built the marketing effectiveness function, rebuilding our econometric modelling (MMM) from scratch - Owned our business-wide Voice of the Customer programme and team, incl. NPS, C-Sat, Trustpilot - Global Best Practice lead for Insight, responsible for skills/process development
- Led global CRM Transformation insight informing contact, content and channel strategy - Monitoring ‘proof of concept’ Brand campaign (+10% consideration), driving $80m YR1 Brand investment - Built a global peer-to-peer sales market map to inform global strategy (+$3bn opportunity) - Built an EU customer community to deliver continuous closeness and inform BU initiatives - Management of 6 Insight leads and $3.4m budget
- Led the UK annual trading plan and a team of 15 across Fashion, Parts, Electronics and Home and Garden - Rebuilt the customer segmentation through machine learning. Operationalised globally (2018 - present)
- Delivered Metro social and site content strategy leading to 92% YOY growth in unique visitors - Managed our group-wide category insight panel and trends programme (with Future Foundation) - Built a scale Urbanite consumer panel, for sales support and continuous insight - Management of a team of 3 Research Managers and a £1.5m insight budget - Delivery of ad-hoc insight / strategic direction across the portfolio i.e. Metro, Mail brands, group
- Extensive matrix planning and targeting insight for NPD and existing products - Global trend, product testing, proposition development and concept evaluation - Global brand health including NPS, market share tracking, campaign development