Rich Marsden
About
Rich Marsden is from Manchester Area, United Kingdom. Rich is currently CEO at PersonaTechZA, located in Greater Manchester, England, United Kingdom.
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I believe in the new era of “customer-centric” approach to marketing. Customers today demand and expect communication and experiences which they want to receive. Nowadays Customers are constantly bombarded by different messages across different mediums. The Contextual approach, stimulates engagement in a world of overcrowded marketing messages, adding a layer of relevance that consumers are more likely to respond to. The expectation is to be recognised and treated as an individual. with PersonaTech - we make it personal