Richard Deede
About
Richard Deede is from Greater Philadelphia. Richard works in the following industries: "Internet", "Marketing & Advertising", "Financial Services", "Apparel & Fashion", and "Online Media". Richard is currently GM - New Verticals at The Ascent by The Motley Fool, located in Philadelphia, Pennsylvania, United States. Richard also works as Digital Marketing Consultant at Independent Consultant, a job Richard has held since Jan 2008. In Richard's previous role as a Digital Media Lead at The Motley Fool, Richard worked in Philadelphia, Pennsylvania, United States until Mar 2021. Prior to joining The Motley Fool, Richard was a VP, Digital Marketing Strategy at Printfly Corporation and held the position of VP, Digital Marketing Strategy at Greater Philadelphia Area. Prior to that, Richard was a Vice President, Search & Content Strategy at Publicis Health Media, based in Greater Philadelphia Area from Jul 2014 to Apr 2019. Richard started working as SEO Director at Razorfish Health in Greater Philadelphia Area in Nov 2010. From Feb 2010 to Nov 2010, Richard was SEO Manager at Critical Mass. Prior to that, Richard was a Senior Technical Analyst at Razorfish from Dec 2005 to Feb 2010. Richard started working as Web Developer at i-Frontier in Jul 2000.
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Richard Deede's current jobs
Digital marketing strategy and tactical execution for a variety of B2B and B2C clients ranging from legal/medical to e-commerce and lead generation. Efforts include content creation, CRM, SEO, PPC, PR, social, email marketing, data analytics and A/B testing.
Richard Deede's past jobs
Own and define overall digital marketing strategy across Printfly properties while managing, developing and training in-house marketing team. Ensure digital strategy aligns with company goals and targets and adjusts accordingly to reflect shifts in marketplace or in competitive space for both B2C and B2B. Oversight includes, SEM, SEO, social, e-mail marketing, referral, affiliate, loyalty programs, website UX and on-site conversion optimization. Strategies focused on both new customer acquisition as well as retention and loyalty. Objectives center around driving qualified traffic as efficiently as possible with the ultimate goal of sales conversion.
Leverage search data and insights to recommend audience-centric strategies across the full digital spectrum for Fortune 100 Healthcare clients include pharma, consumer and hospital networks. Oversee the day to day operations of the Search team for all clients. Set practice direction, standards and goals while working with team members to apply those practices to client goals and objectives. Manage and negotiate client contracts and vendor relationships to ensure client objectives are being met while utilizing the latest and most effective technology platforms. Work across the agency to collaborate between disciplines to solve client problems and create offerings that align with brand goals and audience needs.
Plans tests & research based on algorithm changes and creates POV’s & case studies from results. Communicates success to other SEO team members and identifies where success may be applied. Assures quality of all search deliverables of the greater SEO/Search team. Accountable for organic search strategy and performance of clients while tasked with proposing new initiatives via research and findings. Coaches account managers & copywriters on technical hurdles and how they should be communicated to clients. Develops strong relationship with primary client search contact. Fields and develops new business requests scoping hours, deliverables, team members required and costs.
In charge of heading up and establishing the SEO practice for the agency. Solving existing clients SEO needs through analysis, strategy and recommendations as well as proposing the SEO strategy and direction going forward for all potential clients. Educate internal teams about SEO and how it integrates in to all facets of the work cycle from design, to copy development, to user experience, programming as well as paid search and social media integration. Work closely with Paid Search (SEM) and Social Media teams to coordinate efforts, leverage abilities and share knowledge of the marketplace.
Lead SEO analyst for a large variety of clients. Tasked with developing the SEO strategy and overall recommendations as well as monthly performance tracking and subsequent follow up recommendations. Handled all aspects from technical analysis, content creation, to link building and client interaction.
Programming and Development of websites and web interfaces. Using HTML, DHTML, javascript and CSS on the client side and ASP, ASP.NET, C#, PHP and Cold Fusion on the server side.