Richard Elmer

Sipple is on a mission to disrupt the bottled water industry and aid in the extinction of single-use plastic bottles. To do this Sipple is giving consumers a choice on how they purchase water on the move. Sipple exists to facilitate the change in attitudes, behaviours, and conventions to reduce the impact single-use plastic water bottle consumption has on our environment. Sipple enables this through their innovative strategically placed network of hydration stations, that offer Free ambient tap water or chilled/ambient UV sterilized pure filtered water, for a small cost. Delivering a high end affordable, plastic-free alternative to bottled water. VISION - ‘End our cultural addiction to single-use plastics and ultimately protect the environment.’ MISSION - ‘Instigate change in attitudes, behaviours, and conventions to reduce the environmental impact of bottled water consumption.’ BRAND TRUTH - ‘We challenge current attitudes, conventions and behaviours to inspire positive change’ PRODUCT TRUTH - ‘An innovative network of mains water Hydration Stations that offers an affordable, plastic-free alternative to bottled water’