Richard Moule

Key Achievements: Delivered a scalable analytics platform and global revenue management program Led monetisation of the global customer data platform drive ROI from CRM data, customer journey mapping, E2E, data asset sales; reduced churn via propensity modelling. Oversight for global business insights, data strategy and data science functions focused on automation, developing capabilities, media optimisation, revenue growth and 3rd party data supplier budget. Contributed to the global transformation program that has delivered eight figures productivity in 3 years. Delivered multi-million-pounds p.a. in incremental GM via successful global media optimisation initiative. Strategic advisor on supplier selection, product-based data/analytics solutions, full funnel media capabilities, bridging gaps between e-commerce and brand teams, and optimising existing processes. Other achievements include establishment of a Reckitt Global D&A platform, fully automated business insights D&A portal, global volumetric forecasting tool, trigger modelling and web scraping delivery.

Key Achievements: Member of the EY D&A Leadership Team assigned to grow the Analytics function, lead EMEA business development efforts, external marketing analytics, offshore, onshore modelling and consultancy teams. Product portfolio (commercial and digital analytics/optimisation) include customer journey mapping, service design, CX Analytics, Adobe/Google Analytics, marketing mix, pricing, promotion, forecasting. Developed and delivered D&A CoEs, roadmaps and strategies for global FMCG manufacturers, major UK-based DIY retailers, and for key clients in banking & finance, healthcare, telecommunications, and E-Commerce. Reduced churn and introduced savings for key client in banking by automating savings rate setting processes. Built bespoke Revenue Growth management capabilities for two global leaders in the FMCG industry. Acting Chief Data Officer for 12 months at Thomson Reuters; introduced a series of transformations such as planning, design and implementation of a new customer data architecture and analytics use cases.

Key Achievements Oversaw product portfolio encompassing suite of social tools such as social listening, topic modelling and customer journey analytics, focused on delivering market research, projects analyses and global support. Contributor to Centre of Excellence supporting global marketing and communications, advising on areas such as regional campaigns, creating compelling stories, analytical insights and partner relationships. Led development of best practices, agendas, testing approaches, and client training requirements. Vital role in key areas such as change management, data governance, system infrastructure, tool evaluation, quality assurance, budget management, research design, campaign performance analysis.

Key Achievements: Influential member on the IRI UK Board who has set national revenue targets, established FTE requirements, global strategic initiatives and accelerated growth via focus on UK-wide marketing. Led a country-wide team of commercial consultants and offshore analysts to manage a wide array of product offerings with multi-million p.a. in team revenue secured via strengths in marketing and solution design. Product offerings included pricing/promotional analysis, marketing mix (media) ROI, online/offline testing and analytical solutions tailored based on client’s requirements and business specifications. Successfully increased revenue growth during term of employment through innovative campaigns, implementation of analytical dashboards and processes to evaluate performance levels.