RF

Ro Fernandez

Award-Winning Female Founder • Head of Product & Operations | Product Strategy, Roadmaps & Ops for Scaling Companies | Fractional Product & Operations Leader
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Email: ****o@novatools.org
LinkedIn: Ro Fernandez
Location: Spain
Current employer: Medium
Current title:
Writer
Last updated: 12/10/2026 00:21 AM
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About

Ro Fernandez is from Spain. Ro is currently Writer at Medium, located in Toronto, ON. Ro also works as Business Mentor at Techstars, a job Ro has held since Oct 2023. Another title Ro currently holds is CEO & Co-Founder at Novatools.org. In Ro's previous role as a Director of Product Management and Operations at Play MPE®, Ro worked in Toronto, ON until Mar 2026. Prior to joining Play MPE®, Ro was a Book Author at Amazon Books and held the position of Book Author at Vancouver, British Columbia, Canada. Prior to that, Ro was a Lead Product Manager at Versett, based in Toronto, ON from Dec 2021 to Feb 2023. Ro started working as Product Manager at Play MPE® in Vancouver, BC in Oct 2021. From Apr 2019 to Nov 2021, Ro was IBP & Marketing Instructor at ILAC International College, based in Greater Vancouver Metropolitan Area. Prior to that, Ro was a CEO & Co-Founder at BoldPoint Studio, based in Greater Toronto Area, Canada from Sep 2013 to Apr 2019.

You can find Ro Fernandez's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.

Ro Fernandez's current jobs
Company: Medium
Title: Writer
Period: Oct 2024 - Present (2 years, 1 month)
Location: Toronto, ON

Leadership & operations writer for Bootcamp, Venture, StartupStash.

Company: Techstars
Title: Business Mentor
Period: Oct 2023 - Present (3 years, 1 month)
Location: California, United States
Company: Novatools.org
Title: CEO & Co-Founder
Period: Jan 2017 - Present (9 years, 10 months)
Location: Greater Toronto Area, Canada

Founder of Nova, helping companies implement collaborative operating models that break silos and align teams to business goals. - Run company strategy, operations, culture, product and design end to end. - Reinvented how collaborative processes are implemented in growing businesses — giving teams the clarity and structure to execute. - Building AI coworkers and an AI process coach that work alongside teams — matched to what each team actually needs — so people spend less time coordinating and more time shipping. www.novatools.org

Company: Play&Tell
Title: Founder
Period: Jun 2015 - Present (11 years, 5 months)
Location: Toronto, ON

We create high-performance cultures built on clarity, alignment, and disciplined execution. By understanding the human reality of the workplace, we help teams make better decisions and achieve goals faster with lower burnout. We trade confusion for confidence and silos for cooperation—setting every team up for success. www.playandtell.com

Ro Fernandez's past jobs
Company: Play MPE®
Title: Director of Product Management and Operations
Period: Dec 2022 - Mar 2026 (3 years, 3 months)
Location: Toronto, ON

Led product, design and cross-functional operations for a radio music-distribution platform serving major labels (Universal, Sony) and independent artists. - Increased product, design & engineering velocity from 3 to 24+ releases per year (~8x) in the first 4 months by redesigning the product-development process and team operating model while reducing costs. - Defined and delivered a 3-year product roadmap, earning board and market trust and materially increasing company valuation. - Launched a new product letting artists track radio airplay across the US and Canada — a new product category established in under 9 months. - Digitalized the payment process, cutting costs ~15%, making it scalable, and unlocking a new B2C segment (independent artists) that expanded the total addressable market. - Broke silos across product, marketing, customer success and sales to align launches and roadmap decisions. - Built leadership standards, the hiring process and the employee onboarding experience for a healthy, high-performing team. - Designed and launched a Spanish-market podcast (El Micro) to grow in the latin and spanish market.

Company: Amazon Books
Title: Book Author
Period: Oct 2021 - Feb 2024 (2 years, 4 months)
Location: Vancouver, British Columbia, Canada

- Leading Better Meetings - The Art of Asking Powerful Questions - The Product Manager's Playbook - Yomi: Play to Win - Visualize a Pig named Pinn - The Art of Cultivating Happiness + Others

Company: Versett
Title: Lead Product Manager
Period: Dec 2021 - Feb 2023 (1 year, 2 months)
Location: Toronto, ON

Led a team of product managers and scaled product practice across offices. - Coached and grew a group of PMs; embedded product processes and best practices in the France office. - Designed and delivered training programs and workshops for client teams across multiple engagements. - Led products including Rogers, TransLink (public transportation) an Ontario educational program, etc.

Company: Play MPE®
Title: Product Manager
Period: Oct 2021 - Apr 2022 (6 months)
Location: Vancouver, BC

Owned the strategy and direction of a new product category, running three products in parallel. - Defined product direction and feature specs for a platform migration to React, working closely with design and engineering and their design system. - Created new team norms and processes that lifted productivity ~30%. - Lead the product strategy from vision through implementation. - Shipped machine learning into a live music-distribution product — an AI model that recognizes genre and instrumentation to make discovery dramatically faster.

Company: ILAC International College
Title: IBP & Marketing Instructor
Period: Apr 2019 - Nov 2021 (2 years, 7 months)
Location: Greater Vancouver Metropolitan Area

Designed and taught business programs in marketing, strategy and project management. - Built curriculum, exercises and calendars for new programs. - Taught Advertising & Integrated Brand Promotion, Project Management, and Digital Media Marketing for Business Decisions.

Company: BoldPoint Studio
Title: CEO & Co-Founder
Period: Sep 2013 - Apr 2019 (5 years, 7 months)
Location: Greater Toronto Area, Canada

Head of Product / Head of Operations, and take on select fractional engagements for scaling B2B, SaaS and media-tech companies — across Europe, the US and Canada for companies like QiiQ Inc, Hotel X, Barcelona appliance.

Ro Fernandez's education
Universitat Oberta de Catalunya
Marketing
2012 - 2015
Access International, MI
English
2012 - 2012
ENEB - Escuela de Negocios Europea de Barcelona
Master’s Degree
2015 - 2016
Universitat Oberta de Catalunya (UOC)
2017 - 2018
ENEB - Escuela de Negocios Europea de Barcelona
Masters Specialization
2015 - 2016
Universitat Oberta de Catalunya
2016 - 2017
ENEB - Escuela de Negocios Europea de Barcelona
Master of Business Administration - MBA
2016 - 2017
Acsenda
2013 - 2014
MasterD
Visual merchandising
2010 - 2011
Escola D' art i Disseny de Reus, EADR
Bachelor’s Degree
2007 - 2011
Ro Fernandez's top skills
Interior Design Software Product Management Marketing Operations Management Project Management Strategic Planning Graphic Design Business Strategy Business Process Improvement Change Management Team Leadership Director level Human Resources (HR) Innovation Development Business Process Innovation Systems Human Capital Management Product Management Product Strategy Innovation Management
Ro Fernandez's Colleagues
SB
Steve Banton
Co-Founder
Toronto, Ontario, Canada
PC
Pratham Chawla
Management member
KC
Kayla Carriere
Accounting Clerk
SN
Sema Naeimian
Photographer
LH
Linda Honegger
Office Manger
Ro Fernandez has 10 colleagues in total at Novatools.org. You can find all of them in FinalScout.
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