Rob Basjes

Nefemed is de belangenorganisatie van medische hulpmiddelen. Medische hulpmiddelen en medische technologie vormen een onmisbare schakel in de gezondheidszorg. Daarom staan kwaliteit, beschikbaarheid en toegankelijkheid van medische hulpmiddelen, innovatie en technologie voor de patiënt bij Nefemed centraal.

Abena Netherlands improves quality of life everyday. Abena healthcare is rocking the world with smart digital incontinence solutions and besides that is especially strong in incontinence care, skin care and infection prevention selling to insititutions (hospitals and nursing homes) and home care/ consumer (via pharmacies, medical specialists and online). Abena Re-Seller sells disposable concepts to distributors leveraging the sourcing skills of Abena around the world. • High growth of turnover and profit, by building the Abena brand and strengthen commercial power. • Driving the Business Plan, incl. Sales & Marketing, Organisation, Investments and Financial Plan. • Managing total organization: sales, marketing, operations, IT, logistics, warehouse and finance. • Coach, develop managers and their teams (>75 employees). • Many achievements, amongst other successfull bringing smart digital incontinence solution to the market, winning the Dutch Health Innovation Price 2018, Nursing Home of the future -Zorgvernieuwer 2019 and Kate Granger Award. B2C Successes - Launched successfull green diaper Bambo Nature for a better world. Abena is a leader in the European health care sector supplying high quality and innovative products. The company sell their products to >80 countries world wide. Abena’s core focus is improving quality of life within health,

Geef om Zorg is het online platform voor mensen en organisaties die de zorg in Nederland een warm hart toedragen. Via het platform kun je projecten steunen met een donatie of jezelf aanmelden als vrijwilliger (crowdfunding). Ook is het mogelijk om zelf een project te starten en geld in te zamelen of tijd van vrijwilligers Crowdfunding, Crowdsourcing, Maatschappelijk Verantwoord Ondernemen, Vrijwilligerswerk www.geefomzorg.nl

Sustainable Healthcare Challenge biedt jonge ondernemers en start-ups in de zorg de handvatten zij nodig hebben om door te groeien tot professionele start-ups en bedrijven. Ik ben gevraagd om een start-up gedurende een periode als Business Coach te begeleiden. Inspirerend om ondernemer te helpen bij de volgende stap to-scale up. en nog leuker dat hij de Challenge won!

• P&L-responsible, forecasting and budgeting for Abena Netherlands • Managing the commercial departments. • Business Plan, Sales & Marketing strategy and execution

A start-up bringing the internet of things into the public washrooms. An innovative concept and part of the business model is that you get data on usage of public toilets. In this way you can organize cleaning rounds more efficient. Marketed to all B2B market segments. Responsible for: • P&L-management, performance improvement, forecasting and budgeting. • Development and implementation of the commercial strategy and sales & marketing structure. (Business sold to Essity / SCA - Tork)

Interface is a global leader in floor products marketing and selling to several B2B segments, linked to building industry and interior renovations. • Growing sales and profit for the region, turnaround of under-performing business. • P&L-management, forecasting/budgeting. Implemented new price strategy and cost savings.. • All regional commercial functions, incl. sales, marketing, customer service and finance. • Manage, Coach, develop 5 country managers and their teams (54 FTE), agents and distributors • Member of the EMEAI senior commercial management team.

SCA is a global hygiene consumer goods company active in more than 90 countries. The AFH-division markets the products under the Tork brand globally to hospitals, offices, schools, industry and hotels. • Developed a global strategy and working methodology to analyse adjacent market opportunities and to select the right opportunities to target and start projects to capture these opportunities. • Developed and launched a global innovative assortment, go-to-market strategy and supporting marketing programmes to stretch the Tork brand into the hand hygiene market of hand cleansers. • Responsible for global development and implementation of Customer / Consumer Insight programme within AFH-division, resulting in one way to work with customer insights.

• Developed the first Global Strategic Business Plan for the Away From Home Business • Build Global Best Practice teams for sales channel development and segments. • Developed global sales & marketing plans for channels & segments

Lead team of European Category Product Managers / Business Line Managers • Responsible for Sales turnover and profit (sales € 400 million), in 5 regions consisting, 23 local sales/marketing departments and 14 production locations. • Strategic Marketing Plan, develop and implement the European product and marketing strategy, including: branding, marketing, product development, product management. • Responsible for the biggest European launch of Tork in 10 years. An assortment that has won in 2009 the international recognized design awards: iF Product Design and reddot.