Rob Johnson

• Lead digital and E-Commerce strategy for engineering, content, design and marketing teams, increasing revenue over 200% by expanding subscription services, 3rd party sales channels, focusing on UX, CRO, SEM and managing two profit centers. • Increase digital content consumption 230% over the last 3 years by reorganizing several departments, focusing on creating new original content, improving content discovery and integrating experiences across platforms while developing new consumption reports for content and marketing teams. • Launched 6 new iOS and Android apps for eBook and audiobook, Video, and Music consumption services. • Improved fulfillment times and order management by building a custom PHP / Ubuntu / SQL app that improved optics across several teams. • Created a custom implementation of AWS Pinpoint for several brands using CloudFormation, Athena, Lambda, API Gateway and NodeJS that increased delivery benchmarks, custom journey capabilities and automation, SMS usage and reporting insights while lowering ESP costs significantly. • Architect and develop Saas integrations for POS, CRM, ESP, and CDP services using PHP, Postgres, MSSQL and various API's.

• Created a new digital subscription business model and customer offering for ebook and audiobook products with over 100,000 subscribers and created 20,000 new customers. • Increased core customer LTV by 43% by replatforming a legacy E-Commerce engine, creating new subscription offerings, increasing organic traffic revenue 36%, executing retargeting strategies and increasing mobile conversion by 82% after leading a complete checkout rewrite. • Lead ship-to-store functionality for E-Commerce that increased AOV by 52%, greatly lowering shipping costs, averaging ~15% of all orders. • Developed and maintained an ETL and Analytics platform for E-Commerce fulfillment, Saas integrations, and various subscription service algorithms. • Developed and maintained a food order reservation and fulfillment notification system for stores that tripled food sales in this category by using PHP / MySQL / AWS SES API.

• Developed a new business proposal internally for TV and film that received approval, funding and donation of domain Ok.com. • Lead product, design, front-end development, community engagement and business development objectives. • White-labelled the service across 17+ large news media outlets across the United States creating a licensable Saas product that integrated several API services across cinema, critic, rental and streaming services with several revenue streams successfully achieving growth objectives.

• Increased organic traffic YoY by 147% for one of the largest newspapers in Utah by focusing on technical SEO, site structure and Google News optimization. • Trained news staff and developed 2 proprietary tools (PHP/JS) that provided performance metrics and insights for targeted news coverage across owned and competitor properties. • Oversaw the development and redesign of several news media and corporate websites, focusing on user experience and search engine marketing.

• Developed a syllabus for a pioneering Communications / Information Systems course called New Media Strategies and Tactics that became integrated into the core Communication major syllabi. • Topics covered included self-hosting / DNS, manual Wordpress installation, CSS, SEO, PPC, content marketing, several case studies and a hands on approach that helped students increase their website traffic over 300% through social influence media techniques and SEO. • Engaging and inspiring students to learn and, in many cases, change career paths.

A freelance business that specialized in E-Commerce, web development, graphic design, photography and consulting for search engine marketing and social influence marketing.

• Lead web developer in redesign and informational organization of school admissions website. • Increased leads 32% by implementing Google Analytics, optimizing content for key search terms, improving layout for SEO and UX. • Trained the Admissions Department Heads in using Google Analytics for lead generation.

• Worked with the College Dean to designed various documents for the benefit of the department heads and students • Advised students on graduation requirements, career opportunities and their pursuit of happiness

• Developed several websites for corporations including Highstreet Advertising * Created corporate identity packages for multiple clients • Designed sales and promotional material for multiple clients • Aided the development of a marketing plan for three major corporations in Tacoma

• Responsible for over 100 clients both local and national, selling advertising space for the college newspaper, increasing the previous years sales by over 67 percent • Personal face-to-face contact with clients and negotiating sales of advertising space • Developed an order placement administrative system that tied in AE's orders to accounting processes

• Implemented early SEO strategies and techniques * Product design * Product photography * Landing page design and development • Mailing manager of mailings over 50,000 on a regular basis