Rob Keenan
About
Rob Keenan is from Wayne, New Jersey, United States. Rob works in the following industries: "Online Media". Rob is currently Vice President Of Product Management at Adweek, located in New York, New York, United States. Rob also works as PRESIDENT AND OWNER at Keenan Media LLC, a job Rob has held since Nov 2016. In Rob's previous role as a VP OF DIGITAL at Edgell Communications, Rob worked in Randolph, New Jersey, United States until Mar 2016. Prior to joining Edgell Communications, Rob was a DIRECTOR, RFID AND EDITOR-IN-CHIEF (of 3 Businesses) at United Business Media (UBM) and held the position of DIRECTOR, RFID AND EDITOR-IN-CHIEF (of 3 Businesses) at Manhasset, New York, United States. Prior to that, Rob was a Managing Editor at VerticalNet, based in Chicago, Illinois, United States from Sep 1997 to Jan 2000. Rob started working as Associate Editor at Penton Media in Hasbrouck Heights, New Jersey, United States in Jan 1995.
Rob Keenan can be found on Finalscout.com, where members can access Rob Keenan's email for free. Finalscout is a professional database with more than 500 million business professional profiles and 200 million company profiles.
Rob Keenan's current jobs
I was hired by Adweek to help drive product and technology development with the goal of doubling subscription revenue at Adweek. Also hired to work closely with the editorial and business teams on product development, digital transformation projects, and newsletter products to grow overall digital revenue.
I launched my own business to align the customer experience, digital business strategy, technology and content to generate leads, drive acquisitions and increase revenue for media companies. As an acting CDO or CMO, I catapult businesses growth via content marketing, PR, database management, communication strategies, PR, digital marketing, audience database architectures, technology selection and adoption, SEO/SEM, mobile and web development.
Rob Keenan's past jobs
I was recruited to develop, implement and transform this traditional media company into a leading B2B digital media competitor. With $500K P&L, I led 20 team members to grow the online business >220% to $4.5M (1/3 of total company revenue) within 8 years. My teams reimagined the brand strategy, content, production operations, audience development and lead generation platforms. I also drove the integration with Stagnito Business Information and positioned the company for a successful acquisition by private PE firm.
Originally hired as the Editor-in-Chief to drive the company’s digital transformation for the Communication Systems Design (CSD) division, I was promoted multiple times as Editor-in-Chief of larger divisions. I led 18 team members to create 8 revenue-generating brands, and one of the company’s largest brands (with >500K monthly views) with $13M in sales. After leading the digital transformation of several divisions, I was one of top 3 performing editors within the Electronics’ group. Before leaving UBM, I helped evaluate and restructure the RFID business.