Rob Sigmon

www.herdofzebras.com Founded and launched SaaS sports tech startup increasing joy in the world by connecting amateur sports leagues and referees. Raised $1/2M from private equity investors, managed startup budget, investor relations and capital acquisition reporting for SEC requirements. Deployed multi-channel vertical marketing plan product implementation from Google Analytics, SEO/SEM operations and mobile app metrics resulting in new product launch exceeding market penetration goal by 20%. Created and managed IT technical scope of work for iOs and Google mobile and web based SaaS apps, administrative website, consumer website including digital, video and social media platforms. Developed strategic sales plan for domestic and international markets, recruited and hired initial sales force, conducted sales training and developed sales compensation plans. We provide background check, screen and verify referee certifications for leagues and maximize earning potential for referees in the sport and geographic preference where they chose to work. We handle all administration, coordination, payment processing and accounting, enabling sports leagues to provide better services to participants.