Robin Caillat
About
Robin Caillat is from Greater Lyon Area. Robin works in the following industries: "Technology, Information and Internet". Robin is currently Junior Product Manager at home24 SE, located in Remote. In Robin's previous role as a Head of CRM at Planet Cards, Robin worked in Toulouse, France until Mar 2022. Prior to joining Planet Cards, Robin was a CRM Manager at home24 SE and held the position of CRM Manager at Berlin Area, Germany. Prior to that, Robin was a Junior CRM Manager at home24 SE, based in Berlin, Germany from Nov 2016 to Oct 2017. Robin started working as CRM Intern at home24 SE in Région de Berlin, Allemagne in May 2016. From Jul 2014 to Dec 2014, Robin was Marketing Intern at Essilor Ltd, based in Bristol, United Kingdom.
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Robin Caillat's current jobs
Robin Caillat's past jobs
- Launched new CRM ecosystem from scratch in collaboration with data and tech teams. - Implemented high performance automations (lifecycle emails, behavioural emails, retargeting) - Implemented CRM processes and planned long-term objectives - Managed lead generation and lead nurturing projects with third-parties - Grew CRM revenue share by +100% over 2 years
- Designed new CRM orchestration strategy based on behaviour and interests - Independently developed new mobile-first template for all emails to increase subscribers engagement - Owned A/B testing roadmap and reporting for newsletters and lifecycle emails - Managed relationship with 3rd party providers and internal teams
- Uplifted lifecycle emails' performance by 35% through split testing - Built and managed the reporting environment for CRM channel on Tableau Software - Fixed deliverability through better segmentation and data analysis - Trained interns on CRM strategy, data analysis and technical topics
- Planned, briefed and sent newsletters across 7 countries - Performed performance analyses on seasonal and ad hoc campaigns - Supported company rebranding in our transactional HTML templates
Essilor is the leading manufacturer and wholesale distributor of optical lenses in the United Kingdom. - Marketing support & Administrative tasks - Market research - Sales reporting - Creation and maintenance of a sales information tool - Product brochures and catalogue update