Robin Choe

• As part of the Amazon Smart Vehicle (ASV) leadership organization and head of marketing, I oversee all key functional marketing areas globally: including product, partner, growth, event/industry marketing to drive awareness, registration, and engagement with Alexa in/out of the vehicle. • ASV Marketing develops customer and OEM insights to inform our product/feature target preferences and key marketing messaging through multiple media channels including Paid, Owned & Operated, Industry Events and Panels, and OEM marketing channels. • Focus on scaling partner marketing globally through effective registration campaigns leveraging OEM channels and co-marketing funds. Drive marketing efficiency through DTC channels and create reasons to use Alexa Auto more through skills marketing that result in monetization and habitual usage. • Inspire a high-performance team to continually come up programs, campaigns, data driven experimentation that lead to impactful product improvements, delightful features, customer impact and positive brand experiences to drive the flywheel.