Robin Kong

Harnessing the human, machine and digital intelligences of tomorrow, we enable documents to be the catalyst for digital transformation-driving businesses to work faster, smarter and better via the digitisation and digitalisation process. This results in Workflow Automation, eliminating paper-based tasks, streamlining any complex workflows and automating all manual processes to increase productivity and save costs. Currently heading Integrated Marketing, Brand & Communications my key responsibility areas include awareness and demand generation, branding, campaign management, developing strategic messaging and creating assets for each audience segment. The role entails deep understanding of the marketing funnel, customers, products and the buyer’s journey. Assisted by my team, we leverage on marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows. I analyse and report campaign performance to the organisation’s senior management.

• Marketing The New Paper (TNP) and ensuring TNP's annual revenue and profitability. • Segment marketing targeting the PMET, youth and sports active audience. • Content creation • Providing marketing solutions to enable SPH Integrated Media Solutions team in securing advertisement revenue for TNP • Manage media relations and editorial coverage. • Managing the paper's key events on a nationwide level, e.g. TNP Big Walk, with average participation level of 18,000 walkers • Create strategic partnerships with brand owners whose target audience aligns with TNP's young, dynamic readership. • Creating extra revenue stream through the inception of TNP Ventures, SPH THINK http://www.thinktnp.com/ • Shaping a strong business network with likeminded national agencies, brands and industry partners.