Rodrigo Padilla

General Manager - P&G Health Care Brazil Operations Responsible for the full Brazil operation and P&L.

Full P&L responsabilities Design and Delivery for Brazil Fabric Care

Full P&L, portfolio and end-to-end responsibilities for Fabric Care Brazil - Design & Delivery - Ariel and Downy brands.

Responsible for Fabric Care business, full P&L responsabilities in Brazil and its long term strategy/design in market. Main achievements so far: - Implemented full-funnel strategy for Downy’s online communication and digital path-to-purchase. - Brought to life an 18-month innovation + communication master plan and GTM tools, resulting in fastest softener brand growing in market for the past 4 years. - Took Downy to market leadership (Dec’18), from 10% to 21% in 4 years. - Designed and launched “Ariel Lavanderia Concentrada” (Services/Dry Cleaners) which won 2018 Best Innovation in Communication FIP Grand Prix. - Restaged laundry’s portfolio in Brazil with better product/concept fit to unleash growth.

Responsible for Fabric Care business in Brazil which considers Ariel, Ace and Downy brand management, including overall P&L, portfolio and pricing decisions, local campaigns and consumer/market insights. Key Accomplishments/Results: • Planned strategic interventions to offset BRL devaluation on latest Fiscal Year 14/15, delivering bottom line improvement without significant loss in the business. • Designed and executed Ariel Liquid re-launch behind a product compaction which achieve record high sales fundamentals during Heavy Up period from Oct’15 to Dec’15. • Step changed Downy business by significantly improving sales fundamentals and restaging social media campaign with disruptive creative content. As result, Downy grew +20% in sales and achieve highest conversion index among softeners in the market.

Responsible for P&G corporate brand, multi brand efforts to drive cross-brand penetration and overall sports marketing, driving scale among P&G business. Key Accomplishments/Results: • Executed and delivered the biggest promotion ever in Brazil – Avião Campeão do Faustão – with massive TV presence and record high in consumer registrations (3.4MM) driving significant improvement on new consumers registered and brands per person – 4 out of 7 key categories grew penetration and spending per household increased +R$5 vs. previous period. • Developed and execute P&G+CBF in-store campaign leveraging the World Cup period to drive incremental visibility and sales during Apr-Jun’14 which considered more than 30 retailers with customized campaigns which drove significant improvement on our POS execution – 4X more displays versus previous best corporate campaign (Olympics 2012), +10% vs in-store single brand execution and 78% of business grew market share during the period with and ROI of 3.0. • Involved on design phase of P&G Olympics campaign for Rio 2016

Responsible for the Baby Care Business in Brazil (Pampers), which included overall management, portfolio, pricing and market understanding while leading a multi-functional team. Key Accomplishments/Results: • Recovered market share leadership and grew consistently over the past 2 years (+7ppts) • Pampers was the fastest growing business in P&G Brazil on Fiscal Year 11/12, closing the year with growth above 30% vs. previous year which had already indexed above120% vs. 0910 (past 3yrs CAGR at +23%) • Won in the last 3 consecutive years the Folha Top of Mind award among both Diaper category and Female audience • Pampers was selected as the most preferred Baby Shower gift after campaign

Responsible for Gillette Disposables (Prestobarba) business in LA located in Panama head quarter. Led strategic positioning and designed product launches/commercial innovation across LA, ensuring consistency on the execution and long term equity growth. Job included TV copy, 360o campaign (incl. digital) and the development of tools which contributed to achieve the objectives among different countries (e.g. Indirect channel promopacks to build inventory and grow distribution). As a result, last Fiscal Year 0910 achieved record high in shares and in sales. Gillette LA shares growth (P6M @ 80.1% - 79% of sales growing share in LA) was mainly driven by excellent results for Prestobarba (Male Disp @ 74.9% +0.4 vs YA – 96% of sales growing share in LA). Financially, Gillette B&R sales in LA indexed 115% vs previous year, reaching $900MM USD. Prestobarba3 (strategic brand) reached 14.3% of segment share which represents +4pp vs previous year. Additionally, led the development of upcoming initiatives which will still be executed until FY1213.

Led launch plans, results analysis & recommendations for the key initiatives in Brazil. Influenced/anticipated target definition and long term Marketing innovation program for MACH3: designed to young people who is either entering in the category or professionals offering the best shaving performance. Strengthened initiative master plan by creating/designing/implementing a locally relevant spin accelerating product trial: aggressive trial plans behind Gillette Champions Global campaign leveraging on a) sports events, b) targeted sampling programs and c) quarterly trial pack plan (tested and qualified). Qualified a new marketing mix for MACH3: higher investment/support with a dual-campaign model tested in Rio Grande do Sul that proved to work and will be expanded in Oct’09 thru all the country. Developed with sales team a joint business plan focusing on a) skus differentiation, b) distribution campaigns and c) leveraging on customers’ calendar. Partnered with Merchandising POS team to improve trade fundamentals of B&R categories. Key Accomplishments/Results: • MACH3 achieved record high value share 16.3% which helped Gillette’s B&R to finally break the 80% value share achieving 81.8%; • Doubled the volume (2X) on Razor placement (key for bringing new users to the category); • Trial/Penetration reached record level, 25%

Business Planning was the interface between Marketing, Trade and Sales; and also was responsible for analyzing several variables (internal and external) that helped business and management on the decision making and launch plans. After few months as analyst, was pointed Acting Supervisor and led the repositioning of the area by adding value in all reports/analysis which turned out to be considered a department of intelligence which was involved in any action the company would make.

short assignment in internal audit area.

Commercial dept. intern