Ron Young
About
Ron Young is from New York City Metropolitan Area. Ron is currently Associate Director, Brand Marketing at Sherlock Biosciences, located in Boston, Massachusetts, United States. In Ron's previous role as a Senior Brand Manager-Pirate Brands, B&M, Bear Creek, Cream of Wheat, Underwood, Victoria Pasta Sauce at B&G Foods Inc., Ron worked in until Jan 2022. Prior to joining B&G Foods Inc., Ron was a Senior Brand Manager at Kraft Foods Group and held the position of Senior Brand Manager. Prior to that, Ron was a Marketing Manager at Bayer HealthCare - Consumer Care Division from Jan 2004 to Jan 2008. Ron started working as Marketing Lead, Gerber Wellness at Novartis in Jan 2003. From Jan 1998 to Jan 2003, Ron was Associate Brand Manager/Senior Associate Brand Manager/Brand Manager at Unilever.
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Ron Young's current jobs
Led commercial efforts for pre-market biotech organization that will improve consumer healthcare through novel, IP-protected OTC diagnostic tests. Leveraging DNA technologies, product will provide consumers actionable health information in an easy, fast and highly accurate manner from the comfort and privacy of their own homes. • Developed, led and executed comprehensive Market Research plan to include multi-category conjoint analyses, A&U studies, consumer segmentation, concept testing, pricing analysis, naming research and more. • Delivered robust situational analysis and multiple GTM strategies to include pros/cons/trade-offs/recos. • Validated GTM strategies with industry-high concept scores (92% T2B); gained C-Suite alignment on approach. • Developed volumetric model resulting in steady-state forecast of $259MM; gained C-suite alignment to launch. • Built comprehensive consumer activation plan, 7-year Proforma revenue model and detailed P&L. • Led packaging, naming, branding development and associated validation research leading to launch readiness.