Ronald Koo

- Provides quality leadership for FFM’s agents and external customers in all assigned tasks, inclusive of constructive problem solving, facilitating creative improvements, and inspiring others. - Achieves the Region’s revenue and profitability objectives for FFM’s products as they are sold into all customer segments within the Asian Region. - Directs the selling activities within the Region, inclusive of resource deployment and customer interactions. Prioritizes effectively and in accordance with corporate objectives. - Leads the Sales Territory Agents/Distributors, inclusive of managing performance, coaching, Mentoring, and business development. - Responsible for the Region’s forecasting and sales tracking. - Helps set the strategy and action plan or the Region and develops and adheres to a business plan to attain the outcome of that strategy and action plan. - Evaluates market dynamics, gathers competitive information, identifies trends that effect current and future growth of regional sales and profitability. - Disseminates information to regional sales agents/distributors, marketing and Regional BU leadership.

- Sell, promote, and support Hypertherm plasma systems, consumables, and parts through the establishment, recruitment, training and development of a network of independent distributors to maximize Hypertherm market share in designated area. Drive end-user demand and loyalty for Hypertherm products. - Grows consumables sales by identifying accounts through approach integrating independent lead generation (direct contact with end users) or through channel partners, using a mix of available tools (e.g. Sales Logix, Channel Partner feedback, web-based search engines, industry associations, market segment analysis and end user/channel partner referrals). - Prioritize and execute objectives based on sales area opportunities for market penetration, including: o Develop an area operating plan o Develop new and existing channel partners to maximize area coverage o Review quarterly sales results against sales goals per product line; develop, implement and revise strategy where necessary - Key end users engagement activities: o Direct/Joint visits with the channel partners to Shipyards, Metal Fabrication Companies. o Quarterly review/updates with channel partners on end users activities - Channel Partner Training: Train distributors on the advantages of Hypertherm products and services by conducting and/or organizing regular training related to: o Plasma Process o Effective selling techniques and strategies o Product features, benefits and values o How to demonstrate Hypertherm products o Technical Service training - Formulates and delivers Distinctive Value Proposition (DVP) by leveraging available marketing tools and programs - Maintain updated information and reports in customer relations management database (Sales Logix) to include relevant data for channel partners, end users and installed base.

- Responsible for maximizing sales opportunities in the semiconductor & solar industry. Prepare, plan and implement sales strategies to achieve overall business objectives. - Responsible for the continued building of relationships with Key Accounts to maintain, develop and expand the company filtration products portfolio range. - Tender submission/preparation; including production of specifications, drawings and commercial documentation. To follow thru new projects from initial stage until handover. - Provide professional, innovative and cost effective solutions to customers. - Identified new business opportunities. - Ensure a high level of liaison with other departments in the coordination of activities and understanding of common goals. - Participate in forecasting and weekly monthly & yearly sales target for Singapore region. - Lead/coach device sales engineers to achieve their projection targets.

- Achieved assigned target revenue. - Prepared periodic sales report showing sales volume, potential sales, analyze the market, using trade directories and other sources, put together lists of possible customers and proposed areas of client base expansion. - Managed and supported key account businesses in both Singapore and Malaysia; selling a wide range of Materials and Equipments to the Chipmakers. - Cultivated good business relationships with key customers and co-working with marketing team in U.S. Identify market opportunities and develop/implement sales plans. - Prepared sales forecasts for controlling inventories. - Handled customer complaints, interface with relevant departments to identify and provide problem resolutions to customers. - Co-ordinated various activities with customers, sales support and manufacturing plants as well as conducting product presentations to customers.

- Carried out installation for the following products: i. Advance Technology Material Inc. (ATMI Chemical Delivery System for CVD tools); ii. Solid State Measurement (SSM Methodology Tool) iii. IDI Pump; iv. Aixtron (MOCVD Tool). - Provided technical support/training to customers on product and related domains to meet customer-satisfactory standards. - Troubleshot and evaluated technical performance and product quality in relation to customer needs and expectations. - Supported sales team in securing new businesses and projects through offering technical presentation/knowledge. - Provided spare parts quotation on customers’ enquiries. Responsible for spare parts planning management and accountable for all spare parts inventory to support customers and meet delivery commitments. - Took up tasks and assignments as and when assigned by Service Manager.