Roopa Varghese
About
Roopa Varghese is from Parsippany, New Jersey, United States. Roopa is currently Senior Vice President Strategy - North America at Ferrero, located in Parsippany, NJ. In Roopa's previous role as a Vice President Global Strategy and Innovation- TOM FORD BEAUTY at The Estée Lauder Companies Inc., Roopa worked in New York, New York, United States until Sep 2023. Prior to joining The Estée Lauder Companies Inc., Roopa was a Vice President Strategy at The Estée Lauder Companies Inc. and held the position of Vice President Strategy at Greater New York City Area. Prior to that, Roopa was a Sr. Director Digital Marketplaces - New Brands (DTC Prestige Beauty Start-up) at Georgia-Pacific LLC, based in Greater Atlanta Area from Mar 2017 to Mar 2019. Roopa started working as Sr. Director Innovation - Adjacencies (Consumer) at Georgia-Pacific LLC in Greater Atlanta Area in Jul 2016. From May 2014 to Oct 2015, Roopa was Sr. Director Marketing (US) at The Hershey Company, based in Hershey, PA. Prior to that, Roopa was a Director Operations Business Development ((LATAM, Canada, Global Exports, World Travel Retail) at The Hershey Company, based in Latin America, Canada from Aug 2011 to May 2014. Roopa started working as Sr. Manager Strategy at The Hershey Company in Feb 2010.
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Roopa Varghese's current jobs
Strategy Head for Ferrero North America, Member of NAM Board. Key responsibilities: Strategy formulation and execution, enterprise transformation projects, external business development, and complex multi-category commercial initiatives including FIFA World Cup.
Roopa Varghese's past jobs
Key responsibilities: Lead Global Strategy and Innovation processes for Tom Ford Beauty. Interim Chief of Staff to Global Brand President during Tom Ford acquisition and Balmain beauty license deal.
Key responsibilities: Strategic priorities for ELC executive leadership in Selling and Marketing, with goal to improve operating performance of global multi-brand initiatives.
Key responsibilities: Conceptualize, develop and launch digitally native, prestige beauty (bath, skincare, fragrance) DTC brand. Build end-to-end e-commerce and digital marketing capabilities including website, social media channels, order management, and fulfillment. Scale and run the business with innovative consumer marketing using Lean Start Up principles. Focus areas: Business strategy, brand development, product development, e-commerce , digital and social media marketing, P&L management
Key responsibilities: Identify new business opportunities and revenue streams in adjacent consumer segments e.g. Luxury bath, Aging, Smart Pantry ioT Strategy focus areas: Industry analysis, market entry, digital and E-commerce, consumer technology. Marketing & general management focus areas: New brand creation (assets, equity etc.), brand strategy, product innovation & commercialization, 'Lean Start-Up' experimentation, P&L management
Key responsibilities:- P&L leadership of Hershey's base (non-seasonal) business for top 8 eating occasion categories with >$xx BN NS. Strategy focus areas: Multi-brand US confection brand portfolio strategy including mix changes, innovation, distribution and pricing. Merchandizing strategy for confection and snack categories across all US brands optimizing merchandizing mix across categories, brands, and retailers. Marketing focus areas: P&L management for top 8 confection product platforms, multi-brand usage-occasion marketing, consumer and shopper insights, innovation, promo-merch development of >$300 mn for all US confection and snack brands in key national channels, portfolio pricing
Key responsibilities - Lead product commercialization and deliver margin improvement for strategic growth markets Mexico, Brazil, and Canada. Innovate to grow Puerto Rico, World Travel Retail and Global Exports businesses. Representative results - Over 500 new innovation items developed and executed across countries, P&L margins expanded by >1% of COGS in key markets to offset commodity costs and exchange rate unfavorability, capacity expanded significantly with Joint-Venture partner in strategic market Brazil.
Key responsibilities - Lead strategic initiatives and drive insights for transformational business outcomes. Manage the Annual Strategic Planning process for key business units. Representative strategic initiatives - design and implementation of company-wide competitive intelligence systems, portfolio and brand strategy, country profitability benchmarking and P&L improvement
Case work with more than 20 Fortune 500 clients with focus in consumer, retail, and media. Areas of expertise: Market entry strategy (online and brick-and-mortar), growth strategy, brand strategy, primary consumer research, consumer analytics modeling, E-commerce models, retailer omni-channel marketing strategy, retail service benchmarking, financial statements analysis
Global growth strategy and brand portfolio analysis for leading OTC drug manufacturer.
Joined management rotational program in ITC, one of India’s premier CPG companies. 6 cross-functional assignments in Tobacco and Packaged Foods with increasing levels of responsibility.