Rosa Roma Monfa
About
Rosa Roma Monfa is from Barcelona, Catalonia, Spain. Rosa Roma is currently Chief of Marketing, Innovation & Citizenship Officer at Servei Català de la Salut, located in Barcelona, Catalonia, Spain.
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Rosa Roma Monfa's current jobs
Member of the Executive Board of the Catalan Health Service Leading the marketing, innovation & citizenship HQ Design and direction of the person-centered care improvement plan Innovation & design, pathways, processes and services from the user's perspective Elaboration and executive direction of the marketing plan and empowerment of the Health System Digital Transformation (Digital Health, CRM and UX) Digital marketing Multichannel content (Social, sms plan, websites, newsletters, video, media, etc.) Corporate reputation Internal and external communication & Public Affairs Branding CRS Citizenship services and users management Analysis and evaluation of the patient experience & pathways Outstanding projects: - Covid 19 Pandemic management team in Catalonia - Design and implementation of the new brand /Salut in the Health System of Catalonia - Personal digital space La Meva Salut - StopCovid app - Gestióemocional.cat - ContacteCovid.cat - Awareness plan on COVID measures, people at risk and schools - Advertising - Vaccination Plan with citation website, activation plan and management of user's flows and creation of vaccination centers - Xplaensa - Continuous monitoring of the patient experience - Plan for optimization of administrative and management processes of Primary care. Digital solution for appointment self-scheduling by reason Catalan Health Service: 14 billion euros budget