Rosanna Godden CPA

Senior leadership role focused on achieving Amazon's strategic goals to improve financial performance, operational excellence, ensure strategy execution, and reduce costs to maximize investment value by integrating and aligning core business initiatives between Amazon and Whole Foods Market post-2017 acquisition. Responsibilities include Internal Audit, Indirect Procurement, Corporate Development, Strategic Planning and Execution, Branded Gift Cards, and Continuous Improvement. Key Accomplishments: • Spearheaded the development of the company’s strategic framework including formalizing and leading the strategic planning process with focus on alignment, creating focus, prioritization, cost optimization, and accountability to drive improved organizational profitability • Executes the overall Amazon integration program to maximize broader company goals while maintaining a level of autonomy in order to protect the Whole Foods Market culture and brand • Driving the transformation of the internal audit function by expanding beyond traditional operational and IT audits to deliver greater value to the company by taking on a more advisory role in strategic and transformative initiatives • Built continuous improvement framework to drive operational excellence by reducing waste and increasing productivity and efficiency using Lean Six Sigma fundamentals • Enabled execution of a multi-year cost optimization program by addressing over $2B in indirect procurement spend • Established the cross-functional program management office to lead and execute on company-wide initiatives including those that will contribute innovation to future store formats • Developing the longer-term strategy as the P&L owner for the Whole Foods Market branded gift card program to drive incremental revenue and brand awareness

Leader of the end-to-end acquisition process for M&A transactions across multiple Amazon businesses globally. Responsibilities include management of large cross-functional teams such as Finance, Accounting, Tax, Legal, HR, Information Security, Communications, Technology through the due diligence phase, signing and closing of the transaction, and strategic integration planning and execution efforts. Key Accomplishments: • Headed the public acquisition of Whole Foods Market for $13.7B in 2017 that expanded Amazon into the brick and mortar grocery industry causing shares of other traditional grocery giants to drop upon announcement • Delivered immediate deal value at close of the Whole Foods Market acquisition by driving the efforts to sell their private label products on Amazon channels and making Amazon lockers and devices available in-store • Led the acquisition of multiple international transactions such as Souq.com that allowed Amazon to enter the Middle East region with physical presence in Dubai, Saudi Arabia, Jordan, and Egypt

Led all global M&A transactions from pre-close diligence through post-close integration including accounting and finance diligence, intangible asset valuation, purchase price allocation, transfer pricing, and integration into Oracle for financial reporting. Responsible for warrant portfolio, investments, goodwill and intangible assets, subsidiary accounting, and statutory reporting. Key Accomplishments: • Designed the end-to-end M&A accounting framework that provides the foundation for subsidiary accounting practices including a structured accounting diligence process, purchase price allocation summary, and integration plan • Accelerated the Oracle financial implementation process to ensure timely migration from subsidiaries’ pre-acquisition accounting systems resulting in a 90-day integration timeline that had not previously been realized • Reduced the subsidiary onboarding time from three months to one day post-close for acquired employees to transition to Amazon’s benefits and payroll processes

Managed all global accounts receivable and pricing functions for the licensed stores, food service, and channel development (non-retail) segments of the business which included international markets. Managed Fortune 500 customers such as Walmart, Safeway, Target, Sysco, US Foods Service, and Costco. Responsible for AR month end and quarter end close, balance sheet reconciliations, cash application, billing, royalty & claims processing, and administration of pricing strategies. Key Accomplishments: • Controlled the finance due diligence and integration process for the 2011 $30M acquisition of Evolution Fresh to expand Starbucks portfolio of product offerings and enter into the super-premium juice market • Contributed to the transition of the packaged coffee and tea businesses to an in-house direct operations model that allowed Starbucks to expand its grocery channel and eliminate its distribution agreement with Kraft Foods • Product owner for the implementation design phase of Oracle Siebel which improved Trade Promotion Management as well as the back of house accounting processes for deduction resolution and the setup of off invoice allowances • Championed the implementation phase of a 5-year Oracle upgrade that streamlined order management, transfer pricing, royalty & claims processing, and billing across the US and International markets • Supported the launch of Starbucks and Tazo-branded portion packs to be made and sold for Keurig brewing machines as part of Starbucks’s goal of expanding its reach in the fast-growing single-cup coffee market • Transformed, mentored, and grew the accounting team to support Starbucks strategy to accelerate a multi-brand, multi-channel growth opportunity beyond the Starbucks retail brand

Managed all corporate finance and accounting functions for the company and its 13 subsidiaries. Responsible for financial reporting and analysis, payroll (union & non-union), accounts payable & receivable, audit, and internal controls. Key Accomplishments: • Restructured and transformed the finance organization to maximize shareholder value, enhance the company’s corporate governance, and set the groundwork for a potential IPO • Oversaw the due diligence phase of $98M controlling interest purchase and sale to publicly traded investment group • Optimized cash flow and working capital in highly leveraged environment to meet growth and expansion plans