Rose Hamilton

Co-host of The Story of a Brand Show, a top-ranked podcast spotlighting the founders, operators, and brand builders behind the most innovative consumer companies. Each episode goes beyond the origin story to explore what it actually takes to scale — the GTM pivots, the channel decisions, the team-building inflection points, and the capital strategies that separate brands that break through from brands that plateau. Guests include founders and C-suite leaders from brands across health & wellness, beauty, pet, food & beverage, and lifestyle CPG.

Compass Rose Ventures operates as an embedded growth partner for CPG founders, executives, and investors scaling consumer brands from $5M to $500M+. Across DTC, Retail, TicTok, and Amazon, we drive commercial strategy, sales, marketing, and operations — building the operational and financial readiness that attracts capital, enables exits, and creates lasting enterprise value. We’re not a slide deck shop. We’re an execution partner. We embed with leadership teams to build the go-to-market strategy, operational infrastructure, and cross-functional alignment that turns momentum into sustainable growth. Core capabilities: • Go-to-market strategy and Omni-channel execution (DTC, retail, Amazon, TikTok, and marketplaces) • Brand positioning, consumer insights, and demand generation • Retail readiness, buyer presentations, and channel expansion • Fractional CMO/CRO advisory and organizational design • Investor-readiness, pitch support, and capital raise strategy Portfolio results across 75+ engagements: $70M+ in capital raised, $1B+ in cumulative revenue, national retail placements secured, and category-defining brand repositioning in health & wellness, beauty, pet, and food & beverage. We’re the team you call when you’ve outgrown tactics and need a partner who can connect strategy to execution. Also publishing The CPG Curator — a newsletter and LinkedIn series delivering operator-level analysis of what’s actually working in CPG.

Recruited by the Co-founders and CEO of Nutrafol to create a new "hair wellness" category and lead the DTC and Digital Marketing strategy and execution. Responsible for creating a personalized digital experience across the full customer journey from acquisition through retention. Reporting to the CEO, built a 30+ person team responsible for $50M P&L, call center, digital marketing, creative, content, CRM, technology, and analytics. Led the transformation from a product-centric to a customer-centric brand. Oversaw the planning, development and execution of traditional and digital marketing plans to increase engagement and achieve aggressive growth targets. Accomplishments: ► Increased sales 3X in one year. ► Diversified the marketing portfolio to deliver a 100%+ increase in new customer acquisition with reduced CPA through integrating influencer programs, PR, social media, educational content, SEO and advanced digital advertising. ► Introduced a new brand, expanded product line, and enhanced the customer experience to deliver a scalable personalized experience.

Reporting to CEO, managed 70+ person team responsible for $150M eCommerce P&L, $1.1B loyalty program, call center, omnichannel new customer acquisition, editorial/content marketing, product management, and social media/PR.  Lead end-to-end digital user experience across all digital channels, 770 stores, mobile experience, website, and marketplaces. Drove all consumer-facing digital product strategies and roadmap, directed site optimization and conversion strategies, managed site merchandising, marketing and operations. ► Key accomplishments: Rebuilt legacy websites, launched a new mobile app, content platform, mobile clienteling app for store associates, omnichannel subscription service, and buy online/pickup in-store capability. ► Key results: +15% increase in site conversion, +22% revenue per visitor lift & segmentation strategies led to $350K savings. ► Engineered a new customer acquisition strategy for the brand, reversing the negative trend and achieving +20% growth +28% ROI. ► Launched “online chat with a nutritionist” and was awarded the 2017 StellaService Elite Award for Exceptional Customer Service. ► Recruited product management, content, and CRM teams; introduced process, systems and controls to deliver a customer-centric and metric-driven approach to digital marketing.

Recruited by CEO of PetMD, PetFoodDirect, and National Pet Pharmacy to disrupt the pet category by creating a lifestyle brand that integrated community, commerce, and educational content for pet parents as CMO. Served as EVP and GM to manage P&L and oversee marketing, merchandising, product management, IT, customer care, and operations after company acquisition by Petsmart. ► Built industry-leading lifestyle brand from scratch and grew sales 340%+ from $34M to $150M, served as the face of the business; also, acquired influencer marketing company and Only Natural Pet brand. ► Drove double digit revenue growth via email, SEM, SEO and affiliate marketing programs. Significantly expanded Facebook followers and integrated social media with Customer Service. ► Introduced product management, personalization, web analytics, social media, and content disciplines to the organization. ► Named CMO Club’s Rising Star Award and CMO’s Choice Winner & Brand Innovator’s Top 50 Women in Brand Marketing.

Responsible for growing a $120+ million ecommerce business with oversight of holistic end-to-end digital brand experiences for anntaylor.com and loft.com. Accountable for driving online marketing, site experience/content, & web analytics strategy to drive customer acquisition, retention, and conversion. Managed a team of 8. Key Results: ► Integrated Marketing: Produced year-over-year top line growth of 30% and margin dollar increase of 20% in key categories. ► Omni-channel Customer Acquisition: Introduced new programmatic advertising, social, video, and mobile platforms increasing new customers by 15%.

Responsible for managing an $80 million Direct-to-Consumer business. Accountable for ecommerce growth strategy, merchandising, site experience/content, marketing, promotional strategy, web analytics, customer acquisition and retention strategies. Managed a team of 11. Key Results: ► Online & In Store Marketing: Developed cross-channel marketing for three brands and increased Direct to Consumer revenue by 33% across the portfolio. ► Customer Journey: Developed and implemented the personalized brand experience from the store to the digital channel.

Responsible for leading multi-channel marketing strategy and execution to drive profitable sales across channels, maximize conversion rates, drive customer loyalty/retention, and maximize revenue. Managed a $20 million digital media budget. Key marketing leader in major drive time campaigns across the organization. Managed a team of 12. Key Results: ► Multi-channel Strategy: Established multi-channel communication strategy, resulting in 46% increase in sales for category growing at 24%. ► Media Mix: Increased marketing ROI by 26% with a new customer segmentation and channel mix. ► Multi-channel Customer: Quantified the value of the Multi-channel customer and lead digital transformation initiatives.