Rosie Dovaston

• Delivering or exceeding budgeted gross/net sales and margin across the Create and Craft category; using TV shopping channels, websites and magazines as well as social media promotions. • Developing and maintaining an in-depth understanding of the UK, US and International markets, supplier base, competitors and changing customer requirements, and conducting analysis and reporting to support business decision making. • Introducing and maintaining a high level of new and innovative products to our customers, also ensuring product -development plans are in place, each with a strong ‘reason to buy’. • Developing ongoing customer service and satisfaction. • Developing the strategy and plans for the Create and Craft own brand, co-branded and personality-led products, while maintaining established international supplier relationships concurrently with introducing and cementing new supplier relationships. • Negotiating terms and conditions, including costs, freight, rebates, flexi-pay contributions and all product pricing to deliver customer and business requirements. • Working with key international brands such as: Brother, Toyota, We R Memory Keepers, Cricut, Spellbinders, Tonic, Ebosser, and Craft Channel Productions. • Liaising with US-based suppliers and sourcing teams based in the UK and China. • Briefing all live TV shows fully and precisely to maximise sales and margin; all shows are driven by sales forecasts which must be realistic and achieved on a daily basis, with craft events planned and executed to bring in maximum sales. • Presenting range plans, and commercial promotional slots during weekly approval meetings • Responsible for the management and development of team, made up of assistant buyers and buyer assistants, including continuous business improvement activities. • Working closely with finance, merchandising, e-commerce, creative, production, quality control and customer service departments to ensure our customers gain the best service possible.

• Developed strategy, worked across the different crafting catagories • Improved supplier base and product range for all areas. • Introduced new market leading brands as well as small cottage businesses; implemented the plans for a range of crafts

• Demonstrated a clear understanding of customer propositions and the market place. • Ran product range/selection meetings, gathering customer, supplier and competitor information. • Developed strategy and recommendations for product direction boards and product information for buyers. • Main achievement during this role was working independently for the first time; I did not report into a buyer and so made all range decisions and presentations to the Company Board at an early level.

• Built show proposals: attention to detail was absolutely critical. • Completed sales analysis on PODS, Craft Days, Four-Day Deals, and calculated sales vs forecast margin.