Rouzbeh Heidari

Responsible for Länsförsäkringar Bank's Treasury department which includes front and middle office activities such as funding of the bank and risk management. Länsförsäkringar Bank is one of Sweden's largest banks. The strategy is based on the Länsförsäkringar Alliance's large customer base, a strong brand and local presence through the customer-owned regional insurance companies. Banking services are offered primarily to the 3.9 million customers of the Länsförsäkringar Alliance. Customer contact takes place during personal meetings at 128 of the regional insurance companies' branches throughout Sweden and via digital services and telephone.