Roy Carter

Charged with broadening range of products to create a new brand for the outdoor enthusiast for this $2.9Bn recreational vehicle and housing components supplier. Expanded sales and achieved KPIs for customer service interactions. Designed new products to fill in gaps in current product offerings. Identified M&A targets globally. Directed three executives covering customer service, call center, and sales with global responsibility for the USA, Canada, Europe, Australia, and China. Led and motivated executive team and staff of 450 aftermarket and service personnel to deliver new global strategies on customer service, including technical training and new product development. Managed full P&L responsibility. • Introduced Floë product to US market, voted Best New Initiative in the RV and marine industry. • Launched new E-commerce website within the first year, generating a solid revenue stream during unprecedented times of COVID trading. • Developing leisure furniture / outdoor accessories, recruiting company’s first FMCG product designer. • Expanded product diversity in the marine division by building sports product creating Aqua Training Bag, the world’s first smart workout punching bag. • Developed global aftermarket in Europe, China, and Australia. Led consumer focus group surveys on products customers would like to see available online; created new designs under one brand offering. • Introduced artificial intelligence (.ai) solutions into call center to allow 30% flexibility in call volume handling without headcount growth.

Oversaw operations, business growth, marketing, and board duties with full P&L responsibility for this privately-owned manufacturer of recreational vehicles in Australia, the UK, and New Zealand. Advised on board structure. Collaborated with local politicians and government agencies. • Launched two new websites www.primaleisure.com and https://shop.caravanclub.co.uk generating substantial sales growth and a major open book contract with the largest insurer in the UK resulting in major sales growth. Engaged in first market research to identify consumer groups, behaviors, and spending habits. Travelled to South East Asia to source suitable products. • Recognized as the industry-leading distribution center in the UK. Opened a new pick and pack warehouse solution to permit same day/hour order fulfillment. Won contract to supply similar solution to the leading club in the UK. • Sourced a complete wholesale and retail range that was recognized by the owner’s club as the best support service offered by any brand in the industry on accessory products achieved in just three years.

Consulted on operational and board issues in Australia, Hong Kong, and the United States. • Served as Sales Director in Europe's largest privately-owned bridal wear manufacturer and wholesale business; drove profitability 20%.

Led P&L responsibility for Rockport's retail businesses (120 stores) and ‘Shop in Shop’ concessions. Developed visual merchandising standards manual for global implementation in owned and franchised stores. • Orchestrated a new retail store concept with the Liganova agency in Germany, opening the first store in Houston, Texas in May 2014 with sales 20% above budget; in Osaka (Japan) the first store generated sales 20% over budget and a 15% ROI.

Managed a multi-national team of 40 staff between offices in Melbourne, Hong Kong, London, and Minneapolis. Oversaw P&L, operations, sales, cost control, and inventory management. Board member and chaired fragrance marketing industry awards in Las Vegas. • Streamlined performance standards, driving solutions development by reorganizing performance team across three sites. • Initiated a new marketing tool that increased house take by 30% in the control area of the casino.

Directed product sourcing, negotiating terms for property leases, marketing campaigns, visual merchandising standards, and inventory management for this $2.0B wholesale and retail footwear, accessories, bags, and luggage company. Managed 2000 staff in an end-to-end business covering finance, merchandising, marketing, and logistics; two warehouse locations; a chain of 40 stores; and five third-party factories. Speaker at multiple outlet industry events and awards panels. • Developed an industry-leading (and frequently reproduced) model in the UK for outlet retailing where 75% of inventory was specially sourced creating excess margin utilized to clear the most distressed inventory with zero losses. • Launched the UK’s first purpose-built outlet center, Clarks Village. • Maximized sales / profits by introducing accessories to Clarks footwear stores through sourcing products from Brazil and China. Created a luggage brand from scratch with first-year sales over $4MM.