Rula Kaliroi Papoutsis

Label and clothing designer for this edgy, spiritually driven and socially conscious brand focusing on non-materialism, art, peace and creativity through DIY upcycled clothing and original designs or slogans. Inspired by music lyrics, philosophy and street style. Designs and crafts stencils with hand painted accents, hand sewn additions , distressed with fire, cuts and tears as appropriate. Each piece is completely unique and made to order. That is why it is referred to as Punk Couture #Punkture. It is a hobby that gained recognition and popularity with others like small art pieces they can be hung on the walls. Conceives Art Direction for photo shoots, styling and acquiring models to represent authentically. Online marketing targeting local performers, musicians, activists and fashionistas with a cause. Skills: Brand & Marketing · Creative Direction · Acrylic Painting Freelance Art director, Photographer, Stylist acquiring talent and locations to create promos for this underground label. Imagines concept related to style of clothing and achieves authenticity with choice of real life models who represent the lifestyle appropriate to the product.