Ruud Bakker
About
Ruud Bakker is from New York City Metropolitan Area. Ruud is currently Global VP Marketing & Innovation Smirnoff at Diageo, located in London, England, United Kingdom. In Ruud's previous role as a Senior Regional Brand Director Heineken | Heineken Americas at Heineken Americas, Ruud worked in until Jan 2010. Prior to joining Heineken Americas, Ruud was a Marketing Manager | Amstel Portfolio | Heineken The Netherlands at Heineken, The Netherlands and held the position of Marketing Manager | Amstel Portfolio | Heineken The Netherlands.
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Ruud Bakker's current jobs
► ► ► P&L: $1.85B Net Sales Value (NSV) │ 31M EU Cases Volume | Report to SVP Smirnoff Recruited to turn around global Smirnoff brand. I lead the global brand strategy, channel development and innovation agenda to tackle challenges in declining brand equity and waning category relevance. ► Designed and implemented a global brand strategy and deployed differentiated growth drivers for priority markets, turning around a decline in brand performance to +6.5% global NSV growth. ► Grew brand equity / distinctiveness in key growth markets, leveraging consumer insights to bring new brand positioning to life through 360-degree digital campaign and new brand world / Visual Identity. ► Delivered a five-year innovation strategy with market-specific pipeline and led critical global product launches. Boosting innovation ratio to 20% NSV. ► Revamped the ready-to-drink (RTD) performance globally, by overhauling the portfolio strategy and launching new products.