Ryan Hodgson

Rysing Tide empowers companies, teams, and individuals to thrive through transformative business and leadership consulting. The combination of our intuitive, empathetic, and bravely honest approach, and diverse professional experience, will guide your company and team to turn their potential into reality. We offer the following consulting services: For your business ~ Business and Brand Strategy Consulting ~ Organization and Team Structure Design For you and your people ~ 1:1 Executive Leadership Consulting ~ Executive Team Development Consulting (Executive Advisor) ~ Leadership Development Consulting/Mentorship ~ Personal Brand Building Workshops

Steller is the ultimate travel storytelling platform where a global community comestogether to discover and share incredible experiences from the world’s coolest places. I was hired to expand and lead Steller's five-person internal marketing team. I was responsible for user acquisition, paid media, social media, content strategy, and brand development and management. I built and managed Steller's seven-person ambassador program which included a world champion rock climber and Redbull athlete, a NatGeo photographer, and a Sony Alpha Ambassador, with a collective reach of just under 10M. I also managed a successful influencer partnership between The German National Tourist Office and Steller where 12 macro-influencers created and shared content across Steller and their social channels. I identified the influencers, negotiated their contracts to budget, and managed the execution of the campaign which included reporting and insights for future campaigns.

Accountable for the success and profitability of this now $3B company which includes business planning, growth structure design, marketing strategy, leadership development, culture management, technology selection and implementation. Restructured company to successfully fulfill the needs of both the resale business and fast-growing new developments business. Reorged marketing team in order to scale effectively. Function as CMO overseeing all marketing strategy, manage VP of Marketing and Creative Director. Rebuilt accounting team to meet the growing needs of the company. Successfully implemented new “central nervous system” technology to connect all elements of the business. Negotiated partnership with the WSJ and Caliber Home Loans to produce quarterly regional print publication. Established a Steering Committee involving company’s most prominent agents. Created a Broker Experience team to serve and retain company’s top producing agents. Directly manage 30-person team with dotted line to 270 other staff and agents.

Head of marketing strategy for B2B agency tasked with delivering business results for clients which included Microsoft, Amazon, Google, SAP and Code42. Built and led a 55 person cross functional team spanning Integrated Marketing Strategy, Paid Media, Social Media, Social Selling, Analytics, PM team and a Customer Advocacy team focused on both Evidence and Reference programs. Senior member of the executive team responsible for the strategic growth and direction of the agency.

Agency lead for Premera Blue Cross’s LifeWise Health Plan of Washington and Oregon during the first two years of the Affordable Care Act. Led the award winning “You Got This” campaign, development of the content marketing website ActivelyNorthwest.com, and negotiated a 2 year partnership with King 5 through the sponsorship of their Healthlink series. All three elements were a part of a comprehensive integrated marketing plan that covered media buying, content marketing, social media, and events & sponsorships. Also played a senior role in the successful re-brand of Ricoh America out of NYC office.

Founded and developed all aspects of this 501(c)3 organization that specialized in building capacity for nonprofits through social media and music benefits called Gigs4Good. Was President of the 15 person Board of Directors from inception through October 2014 and managed the development and growth of the organization as well as all aspects of the Gigs4Good program. Recruited and oversaw the individual strategies of five volunteer teams; Communications, Fundraising, Nonprofit Development, and Event and Production Management. Successfully aligned Team Up as a cause marketing partner with Comcast, Popchips and Chateau Ste. Michelle. Regularly engaged in public speaking on TV and radio and was featured in the Huffington Post article "39 Inspiring Men and Their Passion for Charity".

Spring Creek Group specialized in Social Media analysis, channel strategy, marketing campaign implementation and community development, engagement & management. As the Sr Account Sup, my team and I successfully grew the the relationship with HTC (SCG's largest client) supporting the companies 20M followers across their global social media properties. We provided social media insights, strategy and community management that resulted in HTC's global Facebook page receiving the most engagement per post of all mobile manufacture's. Also lead SCG's development efforts with the nonprofit, Get Schooled.

Sole-proprietor providing a full range of marketing services with a focus on social media and cause marketing.

Responsible for selling Comcast Seattle’s on air and online advertising solutions to agencies and their clients based in Seattle and Spokane including Sleep Country USA, Washington's Lottery, Banner Bank, Denny's, WSDOT, AEG Live and Sterling Savings Bank. Worked closely with agencies to develop marketing strategies for existing and new clients that delivered the results desired with reference to demographic and psychographic goals factors. - Second in Comcast’s Presidents Cup competition for overall sales/budget for West Coast Division - Increased Washington’s Lottery Cable spend in Seattle by 30% & online spend by 100% by providing very strategic options for their highly targeted campaigns which delivered the best ROI in comparison to other media bought. - Consistently in top 3 sellers of online product out of 50 reps based in Washington

Managed the company’s event team providing a range of services from full event production to marketing to stage design for clients such as Microsoft, Clearwire, The Dalai Lama Center for Ethics (at MIT), Levitate Energy and the nonprofit Bridges To Understanding. Also provided business development for the company’s film production services.

Managed and developed a portfolio of more than 400 clients across a wide geographical area. Trusted to develop and grow successful relationships with the majority of the newspapers major advertisers specializing in real estate, auto, retail and tourism. Developed, sold and managed “features” for special events and geographical areas. - Top Advertising Executive across the company’s seven newspapers and magazines in the region for 2007 - Achieved a portfolio growth of 28% in 2007 and sustained that growth through first half of 2008

Introduced Digital Cinema Advertising to ad agencies and large direct clients across Western Australia. Identified targets and built relationships, sold and developed successful marketing campaigns which were specifically designed for the cinema environment. Also ran and participated in many networking events. - 2005/06 Financial Year 120% to plan - top seller for CINEads for both agency and direct sales - Grew Digital Advertising from 3 screens to 155 (100% of screens in the state of Western Australia)

Responsible for selling the company’s event management, audio visual, sets and scenery, multimedia, video production and entertainment services to local, national and international companies; complete design, costing, communication with all persons involved in the event internally and externally; organization of all elements and management on site for major awards nights, gala dinners and conferences in ballrooms, conference centers, restaurants and marquees across Western Australia. Successfully sold, designed and managed over 160 events including the 2004 10th Asian Pacific Congress of Clinical Biochemistry, 2004 Property Council Charity Ball, 2005 Restaurant and Catering Awards and events for companies including Ford, Holden(GM), Toyota, Telstra, Vodafone, KPMG, Pfizer, Shell, L’Oreal, Canon, Commonwealth Bank, ANZ Bank, Levi Strauss, Cigna, Skandia.

Responsible for the management, sales and marketing of state of the art purpose-built venue and management of all events including corporate events, fashion shows, weddings and the in-house dance and movement center; booked and coordinated the in-house talent and casting agency; sold and stage-managed the professional Ninth Floor Dance Company in major events across Australia.

Achievements Ranked 1 in Australia in Oct 2002 (143 sales executives Australia wide) Exceeded annual target by 160% State Sales Exec of the month for November 2001, April 2002 and September 2002 and recipient of National “Customer Service Award” for the 4th Quarter 2001/2002 and 1st Quarter 2002/2003 Equal highest first 12 month sales in Val Morgan history (108 years)