Ryan Sowards
About
Ryan Sowards is from Pleasanton, California, United States. Ryan is currently Vice President of Sales at Equator Coffees, located in San Francisco Bay Area. Ryan also works as Vice President of Sales at Emmi Group, a job Ryan has held since Jan 2022. In Ryan's previous role as a Vice President of Sales at Next Frontier Brands, Ryan worked in Boulder, Colorado, United States until Jan 2022. Prior to joining Next Frontier Brands, Ryan was a Sr. Director of Sales & Marketing at Lucky Jack Cold Brew Coffee and held the position of Sr. Director of Sales & Marketing at San Francisco Bay Area. Prior to that, Ryan was a VP of Sales and Business Development at Cornerstone US Wine Imports LLC, based in San Francisco Bay Area from Jan 2013 to Jan 2016. Ryan started working as CEO at Churchkey Can Co. in San Francisco Bay Area in Jun 2011. From Sep 2009 to Dec 2011, Ryan was Sales Manager (Western US) at BWR Group, Brands Within Reach, LLC, based in Greater New York City Area. Prior to that, Ryan was a CEO at SOURCE Water USA, based in United States from Aug 2006 to Jul 2009. Ryan started working as Marketing Manager at glaceau in Southwest US in Sep 2005.
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Ryan Sowards's current jobs
VP of Sales of a new joint venture focused on building Equator's RTD coffee business
Vice President of Sales of a new joint venture focused on building Equator's RTD coffee business
Ryan Sowards's past jobs
Creating the sales process for the US spirits portfolio as well as developing route to market strategies for Next Frontier Brands. Manage and forge distribution partnerships with strategic wine & spirits wholesalers. Responsible for building a national sales team. Manage key accounts. Conducting market research utilizing Nielsen data within the spirits business. Building marketing assets for field execution.
Leadership role reporting to the CEO. Managed aggressive expansion plan successfully. Built and led distribution in a complex, multi-tier environment. Responsible for hiring and managing a lean national sales team. Managed national broker network to growth goals. Key accounts wins including: Kroger, Whole Foods, Costco, Safeway, Publix, Trader Joes, Walmart. Responsible for Lucky Jack sales results and managed triple digit growth rate since 2016. Leveraged celebrity ownership to drive sales.
Responsible for developing US sales strategy. Manage customer acquisition and key national accounts. Successfully launched over 12 US markets. Develop strategic partnerships and KPI’s to build product velocity. Expand sales pipeline and secure national accounts. CRM and supplier relations. Helped build business to a strategic exit.
It's Worth the Effort! Led fundraising efforts. Developed companies sales strategy. Managed distribution efforts in six markets in six months. Expanded to 20 regions. Additionally, created demand for 20k cases per month & revenue projected at $4.3million year one outpacing our production facilities. Managed celebrity relations, PR, media. Complex negotiations + Leadership.
Managed sales and marketing for a broad portfolio of brands. Managed chain accounts, brokers, distribution partners, on premise, key accounts, and sales team. Made buyer presentations and developed new business. Responsible for restructuring dsd network in California for the company. Developed sales opportunities in the natural food channel as well as mainstream grocery. Worked with a wide spectrum of partners from high profile on premise accounts to big box retailers.
CEO and founder of US importer & distribution company. Self funded entity specialized in building brands in the Americas. Managed privately owned distribution company servicing Southern California with specialty DSD service. Managed all staff, logistics, sales, and process. Cultivated a dynamic culture where employees grew and developed. Secured distribution rights to key products and developed national distribution in the on premise. Operated profitable, triple digit growth import company leading the supplier to the "Queen's Award for Export". Established key relationships with restaurant groups such as Michael Mina, Nobu, etc.
Electrolyte enhanced water & the most amazing marketing experience around... Managed marketing initiatives for Glaceau (vitaminwater/smartwater). Managed marketing budget. Developed Smartwater athlete and influencer sponsorship program. o (AVP) – Integrated media and consumer sweepstakes to all Ralph’s Grocery stores. Created training and marketing programs to assist sales teams at regional distributors. Product placement : Jason Lee; Athletes Performance; Rob Machado & Dave Downing; Daytime Emmy Awards. Organized regional radio programming across multi cultural listenership (KISS FM, KCRW, & Latino 96.3). o Integrated advertising and street team promotions with retail sales programming Developed sampling and street teams to generate a “buzz” about the Glaceau family of products.
Consumer Collecting & Awareness Marketing & Brand Development On Premise Sales Management Managed distributors in Southern California which included the following programs: o Sales incentives; Marketing presentations; Audits and comprehensive training On premise sales growth in a highly competitive market. “Recaptured” the South Bay for Red Bull. Creative branding including: o Kite Camp; Flugtag Sampling; Back Bar Display Program (lead to the “art of the can”). o Music, Graffiti Artist, Bartender programs, trendsetters, community leaders. Responsible for consumer collecting, developing the sampling program, and managing the field marketing team.