Sabrina V
About
Sabrina V is from Greater Hamburg Area. Sabrina is currently Digital Category Lead Foods DACH | Brand Communication Food at Unilever, located in Temple, England, United Kingdom.
Sabrina V's contact information is available for free on finalscout.com, a web-based professional networking database with more than 500 million business contacts and 200 million company profiles.
Sabrina V's current jobs
Digital Strategy • Development & Execution of Digital Strategy for Foods DACH • Implementing of a Learning Agenda in Alignment with Cross-Category Data Strategy • Drive insights for audiences and efficient digital media mix • Part of the digital transformation hub incl. planning of 1st Digital Summit e.g. Nerds4Growth for UL DACH company Media analytics • Monitoring of media efficiency and recommendations to drive efficiency and effectiveness. • Setup & execution of media/tactic/channel/assets A/B testing • Recommendation of media plan adjustment based on channel performance vs. campaign objective • Recommendation of asset adjustment to drive conversion and asset performance Management of Paid Digital Campaigns Foods DACH • Media agency 1P of contact for all digital activities and permanently performance optimization • Campaign Briefing, Detail SetUp, Monitoring, Optimization • Monitoring and optimization of Lower Funnel campaigns parallel to Media Activations Off-Retail to drive better conversion (with ecomm Team) • Inclusion of Data Strategy DACH • Stakeholder Management of Media, ecomm, Digital Hub and CCD/Marketing, Global Brand Teams Paid Search • Holistic Paid Search Planning for Foods DACH including leveraging SEO synergies • Setup of seasonal content plan for each brands as well as focus topics • Monitoring google trends on food and trending/seasonal ingredients Human Resources Management • Disciplinary leadership of Foods digital Analyst • Disciplinary leadership of one intern