Sahil Sachdeva

• Business leader for: UPI, PPI-UPI & RuPay verticals • KRA(s): User Acquisition, Retention, Customer journey(s) & consumer offers (P2P, P2M & Scan transactions), Risk-Fraud & Compliance management, Data analytics, stitching GTM Narratives • Stakeholder management (Internal: Leadership & External – NPCI & PSP Banks etc)- Launched Multi-PSP Model • Launched India’s First PPI UPI interop service: PocketUPI • Product & Marketing team alignment for New feature launches, ATL/BTL campaigns – Launched TVC, Influencer & Social Media Campaigns • Launched project in Partnership with Women’s World Banking (WWB) & NPCI (UPI4her) to target Women Entrepreneurs (MSME's) from Tier 3 cities & bring them into Digital Payment ecosystem • Multiple UPI revenue streams at organisation level like PIDF, CC RuPay Interchange, PSP fee-Revenue share etc • Represent organisation across steering committees & key industry events like GFF. • Competition benchmarking • Online & Offline Merchant Business: UPI-RuPay-PocketUPI including Compliance • App/Issuing side business: DAU-MAU-Churn-Retention, Cashback, Scan & AutoPay • UPI - PocketUPI & RuPay - P&L • Team leader

Democratising Mixed Reality for Indians at scale Building India’s Largest & only XR App Store AR/VR App Developer Growth & relationship (Hunting & Farming) - Both Domestic and International. Content (Apps & Multimedia Content) & Strategic Partnerships Product Partnerships Techno commercial negotiations Gaming & Non Gaming App onboarding (India & Abroad) 360 degree video licensing & Original Content production (Own Library built up) Metaverse Tie-ups Virtual walkthrough of physical/retail stores Jio’s service suite AR/VR porting project leader Jio’s exclusive & Central AR/VR unit Marketing activities like: User data analysis & segmentation, Online campaigns, Product Market fit, GTM strategy, for Appstore/SuperApp, Defining Value Prop, Dip Stick analysis etc. Planning Developer funnel via marketing campaigns Event management Team leader

• Building up Cohesive Partnership Program for AppGallery (World’s 3rd largest App Store) & Cloud Services in IMEA region (Growth & Revenue being core focus) • 1000+ partners onboarded successfully • Integration of Huawei Mobile Services (HMS) in 3rd Party Applications (Gaming and Non Gaming apps) to ensure seamless experience for end customers • Strategic & Product level Partnerships • Driving key partnerships for Connected Ecosystem with Huawei Smart Devices like Mobile phones, Laptops, IoT, Smart Wearables (like Smart Watch) & Smart TVs • Working closely with Global R&D & Business teams to iterate & launch In-house Products & Services like Huawei Movies, Huawei Music, Huawei Games, QuickApps/HMTL5 Apps/Games/Services etc. • Commercial negotiations • Team Leader • Launched "Grow Global Together" Program • Launched "Student Skill Development" Program for imparting technical training on Android App Development to Students/Teachers of onboarded Colleges/Universities

• Head : Content & Revenue Alliances for VuLiv & VuScreen • Major responsibilities: Partner(s) Shortlisting, Negotiation, Contract Closure, GTM strategy. • In-App Monetization & Payment Gateway partnerships with partners like GroupM, Isobar, Wavemaker, Interactive Avenues, Paytm, MobiKwik, Razorpay etc. • 20,000+ hrs. of Video content Library from Partners like VOOT, Scoopwhoop, Hotstar, VIU, Audioboom, ALT Balaji, Shemaroo, ErosNow etc. • On-boarded 50+ Partners • Customer & Content acquisition strategy for VuLiv & VuScreen. • Team Leader of 8. • Product Strategy and Roadmap : VuLiv Media Player & VuScreen (Offline Streaming Service)

• Partnerships (Content & Revenue) for Value Added Services • Driven more than 200 Partnerships across Multiple Countries • Driven App Preload, Online Revenue & Strategic Services for Mobile Devices • Introduced HTML Music Streaming & Gaming Service (Ist for any Handset Brand in India) • Content Preloading basis Target Audience. • Launched Tabby - India’s first tablet for Kids with Parental Control • Launched new services & customize existing ones like WAP, App Store, Smart & Feature Phone Monetization, Minus/Negative One Screen & more • Major responsibilities; Partner(s) Shortlisting, Negotiation, Contract closure, Go To Market & Product Strategy • Key Domestic Partnership(s): Nazara, Hungama, Saavn, Uber, Gaana, Paytm, Nearbuy, BookmyShow, Ixigo, Disney/Indiagames, Snapdeal, Shemaroo, ErosNow, Amazon etc. • Key International Partnership(s): Cheetah Mobile, APUS, Yandex, Lamoda, Gameloft etc. • Managed Alliances for different countries: India, Sri-Lanka, Nepal, Bangladesh and Russia.

• Value Added Services (Partner, Products & Revenue Management) • Short Code (56886), Samsung Fan Club (SFC) & MySeries Apps' Management • Product Team sync up for Device Bundling offers • Sourcing Content (Music, Games, Movies) for different category handsets • UI/UX Design for Consumer Internet Services • User Acquisition

• ATL/BTL activities including Event Management (Olive Ford Super Model India) • Partner Management • Product Demo & Lead Generation for Olive Pads/Tabs (First Tablet by Indian company). • Project Manager for connecting various Hospitals in Delhi/NCR via Olive Pads • PAN India Sales team coordination for Point of Sales Material. • Project Manager for Launch of Olive Experience Zones (Flagship Retail Stores).

• Reporting to Marketing Unit-Head (APAC) • ATL/BTL activities: Marketing, Branding, Marcom, Dip Stick analysis, Event Management • Partner & Budget management, Competition tracking & MIS • Fab-5 series launch Event (Xperia X-10 Mini, X-10, X-10 Mini Pro, Vivaz, Vivaz Pro) • Value Added Services: User Acceptance Testing (UAT) for Games & Apps • Sales Team Leader: 15 Key Outlets across Delhi/NCR (North & West Delhi)

• Institutional Sales for Cannon’s Multi Functional Devices (MFDs) & after sale support