Samer Majzoub

▷ Leading the Middle East & South Africa business with ownership of strategy, growth, and P&L. ▷ Driving Viu’s regional expansion by spearheading Content, Commercial, and Marketing functions across both SVOD and AVOD, positioning Viu as a leading digital entertainment platform in the MENA OTT landscape. ▷ Scaling business development strategies and B2B partnerships for telco and non-telco to accelerate subscriber growth and expand market footprint. ▷ Steering digital marketing and B2C strategies focused on user acquisition, engagement, and retention to enhance content monetization, and grow overall platform value.

▷ Led strategic engagements with CEOs, CBOs, and CMOs across telecom, media, OTT, and consumer digital sectors to design and execute commercial and marketing strategies, from defining growth pillars and digital value propositions to go-to-market execution, aimed at unlocking new revenue streams and optimizing P&L performance. ▷ Focus: Market entry strategy and plans | Corporate development | Repositioning core business proposition | Commercial Strategy | Revenue growth | Subscribers acquisition & retention. ▷ https://elev8consultancy.com

▷ Designed and led the launch of a new strategic initiative to grow P&L revenue beyond mobile by introducing a new product line: the Home 5G digital proposition, which aimed at unlocking new revenue streams through expansion into adjacent markets. ▷ Defined a new digital proposition strategy by penetrating the Home segment with a Fiber replacement Broadband product leveraging on 5G (FWA broadband) bundled with Video OTT offering. ▷ Formulated a new market entry strategy framework & business plan for long-term growth. ▷ Developed a digital product MVP, including the go-to-market strategy & omnichannel launch.

▷ Achieved double digit yearly growth in broadband Internet fixed Revenues. ▷ Grew by double digit Revenues of the mobile high-value & postpaid segment. ▷ Defined a new strategy repositioning du as growth challenger by leading the launch of 5G mobile & “market 1st” use cases like FWA| Boosted Fiber subs penetration | Revamped CVM capabilities with omnichannel execution. ▷ Designed the digital framework for 1st to market full digital play proposition. ▷ Successfully launched 1st streaming entertainment proposition by leading partnerships with main content OTTs, i.e Amazon Prime, Netflix, OSN...etc. ▷ Increased the digital adoption as a main lever for growth: Sales of new plans & devices through E-shop | base usage engagement of mobile app. ▷ Set a successful data monetization strategy with a G-T-M execution plan that enhanced Acquisition, Retention & ARPU. Responsibility: Lead the P&L growth of du Consumer business. Headed the B2C marketing units of mobile, home broadband & IPTV / content entertainment. Spearhead the business with teams of >60 people and $ 2bn+ revenue accountability, responsible for formulating the business strategy & plans, designing the product & value proposition, setting the customer experience/digital journey, Customer Lifecycle Management, go-to-market plans including CVM, inbound digital marketing and omnichannel execution. KPIs: Mobile/Fixed/TV 3play Portfolio growth | Subs acquisition & retention | Customer engagement & Loyalty | Brand health & NPS | OTT VOD partnerships & content monetization | VAS growth.

▷ Achieved > 20% Avg yearly revenue growth in premium mobile & fixed home as of 2015. ▷ Established a new strategic marketing positioning with customer experience excellence and loyalty as differentiators, along go-to-market strategy across all channel touch points; elevated du brand equity to be more relevant to the UAE Premium segment. Responsibility: Set-up and launched the premium business at du with the assignment to transform the consumer business into a sustainable value growth lever by introducing a digital and customer experience monetization strategy to win the UAE premium VIP customers, with segment P&L accountability. Spearheaded the business with 4 functional teams including mobile, fixed broadband & TV home propositions, customer experience design, digital and product development. Responsibility included developing the segment strategy and plan & roadmap, build and deliver proposition, design CEX & digital jounrey for mobile and fixed triple-play bundled offerings including broadband, voice & content|IPTV; and setting go-to-market strategies & plans including repositioning the brand within the high-value segment in addition to integrated marketing communication campaigns.

▷ Achieved record high market share in mobile prepaid of 50% and double digit growth in customers acquisition. ▷ Developed 1st Integrated mobile bundles value proposition which contributed in big growth of mobile data revenue contribution and overall data monetization. Responsibility: Lead the development of the Value & Budget segments with main assignment of monetizing data with P&L accountability. Lead the largest segment in terms of volume and Value – predominately Prepaid, with 3 teams focusing on acquisition, base management and loyalty/affinity. Responsibility included setting up strategy & roadmap, designing/launching propositions along with their go-to-market plans.

Lead the commercial growth of the Mass Market Segment of Orange, a segment with more than 28M subscribers, predominately Prepaid. Spearhead divisions overlooking respectively brand strategy, acquisition, retention and revenue growth for the Mass Segment; with P&L accountability. Established the Youth Segment; a new segment with its dedicated strategy, propositions, CEX journey, and channel making Orange more relevant to this segment and optimizing its penetration in Egypt.

Lead the growth of Orange Consumer Market in terms of number of subscribers for its 2 main segments: Prepaid and Postpaid. Set a strong strategy that doubled the base and reinforced Orange market share leadership position in the Egyptian market in the context of the entry a third player.

Lead the development of Orange Personal Postpaid Market through developing the overall segment value proposition in terms of Acquisition, Loyalty, Customer Experience & ARPU with Revenue & Subscribers Base KPIs.

Contributed in building brand strategy, marketing communication plans, and driving the execution of marketing communication campaigns for multinational & local clients.