Samira Shahrabi

Daya Behara is importer of +90 international brands of home and kitchen wear, with “Home & Kitchen” stores as its own retail network. - Define the strategic orientations and the 3-year marketing plan - submitting annual budget and marketing plans to the brands' representatives within regular meetings and negotiating to finalize the proposals - Planning, budgeting and supervising the implementation of annual marketing activities for 35 brands, based on their global guidelines. - Manage the collection and analysis of consumer and market insights for the category, - Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) - Responsible for management and monitoring Trade Marketing Investments. - Holding and supervising the implementing of different kinds of events and seminars. - Participating in exhibitions, regional seminars and regular training sessions held by all the brands in Iran and abroad.

Daya Group is a well-known trading company with 20 sub-companies mainly active in import and distribution of FMCG, premium and luxury goods. - Consumer and market insight studies for different categories - Understand business objectives and design surveys to discover prospective customers’ preferences - Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation, some of the main researches: Home & Kitchen category expansion study, Colgate Go To Market study, Olitalia Brand awareness research, Electrolux launching study, etc. - Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments. - Synthesize current business intelligence or trend data to support recommendations for action. - Collect business intelligence data from available industry reports, public information, field reports, or purchased sources.

Softline is a leading global IT (information technology) solution and service provider focused on emerging markets. - Developing and maintaining sales proposals and collateral, desktop publishing, rate cards, newsletters, brochures, and many other materials related to marketing. - Supervising the production or implementation of marketing materials. - Executing a wide variety of details that involve direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans. - Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications. - Building a lead scoring system for evaluating lead qualify and quality opportunities. - Executing and analyzing results of advertisement and marketing campaigns.

SUNIR is a leading Iranian Power, Water, Oil, Gas &Petrochemical and Construction Company -Estimating the advertisement costs, budgeting, justifying the plan, supplying resources, comparing and choosing the contractors -Negotiation and signing contracts on advertising issues, project control and supervision on the accuracy of projects' execution -Planning and controlling all the process, from the initial idea to designing, approval, editing, controlling and execution of advertisement stuffs -Continuous connection with work-mate companies to assess the quality and quality of advertising activities -Effective recognition and communication with media -Responding to press inquiries and supplying information, news, technical and scientific material to be issued in media -Providing information and publishing an internal bulletin for the company