Samuel Owen

Leading revenue strategy and client partnerships across Questex’s Healthcare & Life Sciences portfolio — including market-defining events, media platforms, and digital solutions that connect innovators, decision-makers, and thought leaders. Focused on driving multiplatform growth, strengthening client relationships, and delivering strategic value in one of the world’s most dynamic and impactful sectors.

Led $10.8M+ in annual revenue across exhibit, sponsorship, and media for the flagship Natural Products Expo portfolio. Worked with hundreds of brands—emerging and established—across CPG categories including food, beverage, supplements, and personal care. Highlights: - Drove multi-year growth and expansion for key accounts, turning modest investments into high-value, long-term partnerships. - Developed and executed integrated sales programs including custom activations, digital and print campaigns, and data products. - Collaborated cross-functionally to align sales strategy with marketing, operations, and customer success objectives. - Applied data-driven insights and aligned product solutions to client success metrics, consistently driving revenue growth. - Recognized for bridging commercial and cross-functional teams to ensure cohesive go-to-market execution and client alignment.

Oversight of exhibit, sponsorship, and media sales strategy for a major B2B construction event with $5M+ in revenue responsibility. Contributed to planning, execution, and key account development across a diverse mix of industry categories. Highlights: - Reversed a downward revenue trend, shifting from a -6% decline to +10% YoY growth through strategic re-engagement. - Supported individual and team performance as a player-coach, contributing to 14% event growth and 20% revenue gains. - Championed a culture of performance, accountability, and customer focus; consistently exceeded revenue goals. - Built new sponsorship inventory and pricing structures, expanding both endemic and non-endemic partner base.

Led strategy, execution, and revenue generation for a flagship ad tech event portfolio with $6.5M+ in annual revenue. Oversaw all facets of exhibit, sponsorship, and media sales while managing key enterprise accounts and a team of high-performing reps. Highlights: - Managed a team of sales professionals, providing coaching, training, and performance management to support individual and team growth. - Directed sales efforts for the portfolio’s largest enterprise clients and industry advisory board members. - Designed custom, integrated sponsorship packages that aligned with client goals and responded to evolving industry needs. - Evolved sponsorship offerings and pricing structures in response to market disruption, exceeding revenue goals year-over-year. - Played a pivotal role in strengthening the event’s market position through innovation, customer success, and strategic account development.

Managed a $7.6M+ territory across exhibit, sponsorship, and media sales for the Natural Products Expo portfolio. Focused on strategic account growth, integrated media solutions, and client success across the natural and organic CPG sector. Highlights: - Exceeded personal revenue target and grew territory revenue by 16% year-over-year. - Sold integrated media programs spanning print, digital, and custom campaigns tailored to brand goals. - Oversaw a 700+ client territory, including key account management, prospecting, and business development. - Contributed to peer mentoring and team training initiatives to boost performance and collaboration.

Focused on introducing new marketing services to advertisers in the natural and organic products industry. Built custom media solutions aligned with client objectives and supported growth across a variety of CPG brands. Highlights: - Prospected and closed new business through cold calling and relationship-building within the natural products space. - Sold integrated marketing programs that included print, digital, and custom activations. - Helped expand advertiser base by aligning messaging and offerings with evolving market needs.

Launched and led a national experiential marketing program focused on brand engagement for natural and organic CPG clients. Designed and executed campaigns that combined live events, sampling, and storytelling to connect brands with health-conscious consumers. Highlights: - Conceptualized and executed national mobile tours and event activations across 15+ cities. - Built a new department from the ground up, including strategy, staffing, logistics, and client services. - Developed campaigns for leading CPG brands and agencies focused on product trial, brand awareness, and consumer education. - Managed a full-time event staff and up to 20 seasonal employees; oversaw budgets, vendor relationships, and onsite execution.

Supported operations and onsite execution for Natural Products Expo East and West, two of the largest trade shows in the natural and organic industry. Worked cross-functionally to ensure seamless logistics, vendor coordination, and exhibitor support. Highlights: - Managed onsite logistics, vendor support, and floor operations during high-traffic trade events. - Led event staffing, including hiring, scheduling, and managing on-the-ground teams. - Developed foundational knowledge of the trade show business and live event execution under pressure. - Helped optimize the attendee and exhibitor experience through hands-on coordination and customer service.