Sanaz Abaie
About
Sanaz Abaie is from Kenya. Sanaz works in the following industries: "Manufacturing". Sanaz is currently General Manager Travel at Swvl. In Sanaz's previous role as a Global Head Of Commercial at Jumia Travel at Jumia Group, Sanaz worked in Kenya until Dec 2019. Prior to joining Jumia Group, Sanaz was a Global Head of Key Account Management at Jumia Group and held the position of Global Head of Key Account Management. Prior to that, Sanaz was a Head of Category - Mobile, Tablets and Cameras at JUMIA KENYA, based in Nairobi, Kenya from Jan 2017 to Feb 2018. Sanaz started working as Category Manager - Target at 3M in Toronto, Canada Area in May 2012. From Dec 2009 to May 2012, Sanaz was National Account Manager-Staples Business Delivery at 3M, based in Toronto, Canada Area. Prior to that, Sanaz was a Business Analyst - Office Markets at 3M, based in London, Canada Area from Jun 2006 to Dec 2009. Sanaz started working as Financial Advisor Intern at ING in Greater Minneapolis-St. Paul Area in Jan 2001.
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Sanaz Abaie's current jobs
Sanaz Abaie's past jobs
• Drive topline performance for mobile, Tablets and cameras • Oversea the development of marketplace competition, through vendor acquisition and community engagement • Expertise in product categories, market dynamics, & customer expectations through qualitative and quantitative research • Managing Key Accounts, Brands as well as Largest distributors and wholesalers • In charge of commercial campaigns for the categories • Supervise team of Key Account Manager and Category Developer Manager
• Collaborated with buyers and defined category strategies for Target’s initial store set up in Canada • Assisted Target Canada buyers meet business objectives and grow market share by providing unbiased category expertise, shopper insights, and recommendations through competitive and POS analysis. • Managed and analyzed over 50 vendor POS data and confidential information • Tracked and analyzed weekly in-store and online promotions by competition and made recommendation to Target buyers for executing the best and most competitive tactics and % discount • Finalized assortment, pricing, and merchandising of 700+ products in over 100 stores nationwide.
• Developed and negotiated new business opportunities for the E-commerce of 3M's largest account and part of it's retail stores • Reviewed quarterly business results with cross functional teams and senior management • Negotiated annual contracts and year end rebates • Created and rolled out monthly, quarterly and yearly customer sales plans and promotional calendars • Implemented an online brand shop • Negotiated and executed extra permanent in-store displayers and promotional tactics • consistently exceeding forecasts. • Maintained fill rates by working closely with planners, CSR, and analyzing weekly backorder list. • Promoted from Business Analyst.
• Performed POS analysis and provided reports and recommendations to internal sales, marketing teams, buyers, and senior management for key account with portfolios of $50M+. • Consolidated business results and financials, analyzed income risks and opportunities, and prepared board and conference call materials for Executive Leadership for monthly, quarterly, and annual business reviews. • Grew top-line sales by performing an in-depth store analysis during the peak back-to-school season. • Identified new opportunities through analytic • Increased POS $ and GM$ as a result of online first-in-search analysis performed • Developed and automated new POS reporting tools and saved minimum 6 hours of manual work every week and hence reduced manual errors • Saved significant in marketing-spend through key findings and by tracking and analyzing all promotional activities, tactics, seasonality and ROI.