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Sander Roose

Omnia founder&CEO | Hyrox AG World Championships athlete
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Email: ****@****.***
LinkedIn: Sander Roose
Location: Amsterdam, North Holland, Netherlands
Current employer: Omnia Retail
Current title:
Founder & CEO
Last updated: 11/05/2026 09:17 AM
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About

Sander Roose is from Amsterdam, North Holland, Netherlands. Sander is currently Founder & CEO at Omnia Retail, located in Amsterdam Area, Netherlands. In Sander's previous role as a Founder & CEO at C^2 | COMMERCE SQUARED, Sander worked in Amsterdam Area, Netherlands until Oct 2015. Prior to joining C^2 | COMMERCE SQUARED, Sander was a Owner & leader of the Retail Practice at Harvest - Online Business Development and held the position of Owner & leader of the Retail Practice. Prior to that, Sander was a Customer Business Development at Procter & Gamble from May 2007 to Nov 2009. Sander started working as P&G Manufacuring Belgium at Procter & Gamble in Jul 2006. From Mar 2006 to Apr 2006, Sander was Intern at L'Oreal S.A..

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Sander Roose's current jobs
Company: Omnia Retail
Title: Founder & CEO
Period: Mar 2012 - Present (14 years, 2 months)
Location: Amsterdam Area, Netherlands

Omnia was founded in 2012 with one goal in mind: to help retailers take care of their assortments and grow profitably with technology. Today, our full suite of automation tools help retailers save time on tedious work, take control of retail their assortment, and build more profitable pricing strategies. Omnia serves more than 100 leading retailers, including Decathlon, Windeln.de, Tennis Point, Bol.com, Wehkamp, De Bijenkorf, and Coolblue. For her clients, Omnia scans and analyzes more than 500 million price points, and makes more than 7 million price adjustments daily.

Sander Roose's past jobs
Company: C^2 | COMMERCE SQUARED
Title: Founder & CEO
Period: Apr 2012 - Oct 2015 (3 years, 6 months)
Location: Amsterdam Area, Netherlands

Commerce Squared was a boutique strategy consultancy firm that helped retailers and brands to grow their business by taking an engineering approach to commerce.

Company: Harvest - Online Business Development
Title: Owner & leader of the Retail Practice
Period: Jan 2010 - Mar 2012 (2 years, 2 months)

Acquired by Naspers

Company: Procter & Gamble
Title: Customer Business Development
Period: May 2007 - Nov 2009 (2 years, 6 months)

I worked within various commercial roles in the food, non-food (electro) and drug retail channel. In my last role, I was responsible for "Customer Business Development" (sales, trade marketing & category management) of a portfolio of € 60 mln consumer value within the drug retail channel.

Company: Procter & Gamble
Title: P&G Manufacuring Belgium
Period: Jul 2006 - Mar 2007 (8 months)

Graduation project. Multi-echelon inventory management, business process reengineering.

Company: L'Oreal S.A.
Title: Intern
Period: Mar 2006 - Apr 2006 (1 month)
Sander Roose's education
MSc (ir.)
2001 - 2007
MSc
2005 - 2005
Sander Roose's top skills
Trade Marketing Start-ups Category Development Retail Consumer Electronics Key Account Development Merchandising Omnia Retail Social Commerce Social Networking Online Marketing Shopper Marketing Social Media Grocery Business Modeling Customer Development FMCG New Business Development Website Monetization Category Management
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