Sandra Karcher
About
Sandra Karcher is from Greater Melbourne Area. Sandra is currently Head of Product & Delivery at Kogan.com. In Sandra's previous role as a Head of Product at Kogan.com, Sandra worked in Melbourne, Victoria, Australia until Sep 2025. Prior to joining Kogan.com, Sandra was a Senior Product Manager at Kogan.com and held the position of Senior Product Manager at Melbourne, Victoria, Australia. Prior to that, Sandra was a Head Of Product Management at Equiem, based in Melbourne, Australia from Oct 2019 to Jul 2021. Sandra started working as Chief of Staff - Product at Equiem in Melbourne, Australia in Jan 2018. From Mar 2017 to Jan 2018, Sandra was Senior Product Manager at Equiem. Prior to that, Sandra was a Head of Operations at Equiem, based in Melbourne, Australia from Nov 2015 to Mar 2017. Sandra started working as Head of Platform Development at Equiem in Melbourne, Australia in Feb 2014.
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Sandra Karcher's current jobs
Sandra Karcher's past jobs
- Worked across the organisation to help define product strategy and oversee the product life cycle process, including identification, assessment, design, and delivery of new offerings, as well as manage existing product enhancements - Developed and executed detailed product roadmaps using agile methodologies (Scrum, Kanban) - Collaborated with marketing, sales and operations to develop the business rationale around investment choices, identify and quickly react to emerging market trends, validate product concepts with customers, and work with the engineering team to deliver market-defining products and solutions on time and at budget - Led cross-functional strategic planning workshops with internal stakeholders & clients globally and built relationships with third-party vendors for technical integration - Worked with analysts to identify trends & patterns in user behaviour to help drive strategic roadmap discussions - Core member of the Equiem senior leadership team, working closely with CEO, CTO, COO and regional Heads to define and deliver product strategy - Led team of two full-time Product Owners & IM/BA and two external contractors Key Achievements: - Led the design and delivery team to successfully deliver the product redesign project to satisfy client requirements and adapt to changing market needs - Managed the first major third-party integration for our mobile apps, bridging a key product gap identified as part of an RFP analysis project
- Developed, implemented and executed product strategy & roadmap to support growth targets - Conducted research projects to help the business make informed decisions regarding product strategy - Led technical workshops with clients & 3rd party vendors - Collaborated cross-functionally with design, engineering, marketing, and sales teams to identify and deliver new product solutions and enhance existing portfolio - Partnered with the CTO to manage resource allocation - Collaborated with marketing and operations on product positioning/go-to-market launches Key Achievements: - Led complete redesign of multi-regional e-commerce platform (18 months) & multi-regional vendor management platform (18 months) - from initial market & user research through to ideation, build & launch - Presented the Equiem product strategy & vision to key customers throughout the US, UK & AU
- Defined & executed product roadmap to grow platform adoption & key KPIs - Chaired several customer working groups with a focus on customer and market requirements - Completed a range of projects to improve product and services offerings Key Achievements: - Led build of a content publishing platform over 12 months, enabling the business to grow internationally due to operational efficiencies gained by turning spreadsheets into working software - Oversaw establishment of a GDPR-compliant data warehouse incl. data pipeline & analytical dashboards, removing the need for manual monthly client reports - Managed ideation, development and deployment of the first iOS and Android app - Consignment to New York to launch first US client
- Spearheaded operations team during the business’ global expansion (US & UK) - Championed strategic alliances with customers - Coordinated the rollout of the biggest Australian client Key Achievements: - Streamlined product rollout and established better tools & processes, increasing efficiency by 40% - Led the build of new web UI (first UI change in 5 years) incl. customer feedback, design, implementation, testing and communications on time & budget
- Coordinated engineering team (8 people) across a large variety of development projects - Oversaw implementation of Continuous Delivery methodology - Responsible for release management & testing plans Key Achievements: - Drove largest platform upgrade incl. testing plan, customer communications, timelines & cost with positive customer outcomes
- Managed all operational duties relating to product rollout and ongoing customer support - Led account management for several key clients incl. training & onboarding of onsite staff - Identified opportunities to provide value-added services - Developed comprehensive capabilities including team and resource management, organisational leadership, communications and business operations Key Achievements: - Managed the successful rollout of 30+ assets across Australia, the largest up until then, meeting the customer’s requirements
- Curated all content on the Platform (News, Events, Newsletters, Marketplace products) - Ran company-wide helpdesk - Facilitated customer onboarding & training - Onboarded retail vendors & configured marketplace offerings
- Spearheaded the implementation of a new company website and re-design of all marketing material - Sourced and created content for website, brochures, newsletters and internal communications - Designed brochures, business cards and other promotional material - Developed business-wide guidelines for marketing-related materials - Organised events, trade shows and workshops - Liaised with newspapers, trade magazines and industry partners
- Designed promotional flyers and brochures - Implemented new marketing strategies across the business - Developed activities for students and handled the correspondence with current and future students Worked on fostering partnerships with education agents and assisted in the enrolment of students
- Organised the transport of goods through Germany, Europe and beyond - Co-ordinated the handling of invoices, sales orders and customer queries and implemented procedures to improve the process and control of the order cycle - Liaised with clients, staff, manufacturers, freight forwarders and customs personnel in Germany, Singapore, the Netherlands and Italy
- Designed brochures, flyers, advertisements and various online campaigns - Liaised with staff and customers in Germany and Singapore - Supervised key staff-related issues (absenteeism, engagement, merchandise handling, etc.) - Oversaw the input and handling of data and reports and provided explanations to key stakeholders
- Contributed to the organisation and execution of a large marketing event - Supervised the input and handling of data records and reports - Assisted with travel planning, administrative work, email correspondence to clients and the preparation of marketing material