Santino Zapico
About
Santino Zapico is from London, England, United Kingdom. Santino works in the following industries: "Marketing Services". Santino is currently CEO & Founder at Pearl Beauty and Cosmetics, located in Remote. In Santino's previous role as a Editor at Fintech Finance, Santino worked in London, United Kingdom until Jun 2017.
Go to finalscout.com and type Santino Zapico's name into the search box for a free email address. FinalScout is a professional database with more than 500 million business professionals and 200 million company executives.
Santino Zapico's current jobs
Pearl Beauty is a rising customer-centric beauty brand, dedicated to delivering salon-quality results from the comfort of your home. Conceptualising and creating Pearl Beauty in lockdown, I was in charge of every aspect of the e-commerce business from communicating with overseas suppliers to creating the website, improving SEO and running the social media campaigns as well as online marketing. • Social media marketing played a vital role in helping me scale the business to 6-figures in under 8 months and, not having any prior experience in social media marketing, this was a challenge I openly accepted and educated myself about using online resources and active experimentation. Creating my own social media strategies brought with it the challenge of content creation and copyrighting, thus developing my skills in software such as Canva, influencer marketing and outreach for digital media, as well as my ability to write copy that converts. • One of the biggest problems that I had to overcome was competing with customer's expectations of next day delivery. I was fortunate enough to build a great team of people around me who helped me to find a logistics partner who had the facilities to store, pick, pack and ship customer orders and thus allowed us to offer faster delivery times, including same-day delivery. • I was able to learn the skill of website building through web design, creating and optimising the website built on Shopify. This process taught me valuable knowledge of customer behaviours and, subsequently, how to design and build websites that are optimised for the required CTA.
Santino Zapico's past jobs
On my placement, I had the opportunity to witness and edit interviews the CEO's of some of the major banks, as well as help plan the 'Payment race' of who can get from London to Copenhagen only using one method of payment of up to £500. These included gold coins, pennies, contactless, bitcoin and mobile payments. My role to help film the start of the race, as well as plan and set up the starting even that took place in Trafalgar Square in London.