Santosh Khandekar

Product Management - SSP Adserver | Monetisation

Building Ad product for India’s no.1 financial portal.

• Product: o Successfully lead the development of in house Supply side platform - ContextAds. It’s Integrated Context Engine & Data management platform to understand Page content & User activities. Managed to gather context and Audience on the fly & pass it to DSPs via bid requests. o Working with developers to integrate SDKs with Publishers Apps. o Heading product division for Contextual Advertising. o Responsible to understand growth areas and productise required solution. o Assisting HTML/Font End and Design team to develop Innovative, Brand safe and Highly viewable ad formats. o Working on improvisation of Context Engine. Fork’s Core Contextual algorithm and tool. Deriving brand safe inventory for marketers. o Integrating new platform solutions to supplement in-house tools and enrich business capabilities o Working with Core Adserver Development team to improvise current ad serving logic. o Working closely with Business team and clients to understand exact campaign requirements and address via product/feature customisation. o Defining product requirements and working with cross-functional team (Development/Project management/QA) to successfully deliver quality product. • Strategy and client Solutions o Assisting customer success team to pin point growth opportunities within clients/business. o Working with Business teams to Review, analyse and evaluate client's needs and objectives. o Training and develop (direct reports), and influence cross-functional internal partners to create and execute effective research, analysis, and Ad-strategy o Work with all departments to develop integrated solutions and expand the services. o Defining process for execution teams(Ad operations, Account managers and CS) to drive campaign success and business growth. o Responsible for Product demos to Sales team and defining GoToMarket plan with business team. o Working closely with CEO and CTO to define short term and long term vision and plan our strategy for each quarter.

o Requirement Development: Responsible to develop a comprehensive set of requirements/Product scope that address all defined customer needs and minimise changes once development is underway. Using confluence to list down scope and requirements. o Business case Development: Responsible to develop realistic use/business cases and plan campaign strategy along with Media partner. o Product Line Planning & Strategy: Responsible to contribute the development of an overall product line plan and strategy. o Manage Usability Testing, Beta Testing: Assessing the results of usability testing, beta testing and test marketing and taking corrective action plan. o Executing Promotional plan: Effectively managing the execution of the promotional plan by creating powerful presentations, highlighting USPs. o Presales: Responsible to execute MadTech campaigns as POC and asses planning right from client identification, building unique use cases, execution of campaign and reporting. o Mindmap: Created mindmap for product design, helpful for easy understanding for developers. o Product design and wire-framing: Responsible for Product UI with UI/UX developers. o Involved in Gamechanger Development as co-coordinator between developers and management. o Responsible for Product module, ie Audience manager, Retargeting capabilities and Reporting. o Involved in integration process of Ad exchanges. Responsible for documenting integration process with different partners.

• Primarily worked on SSP "Propane" development and involved in analysing functionality test cases along with developers. • Worked on Propane Database (Mysql) • Product management for SSP Modules ie. Publisher facing UI and Admin UI for Ad ops team. • DSP on boarding: Integrate DSP onto the Propane. Sandbox and live environment. End to end functionality test for DSP. RTB request, responses check through Apache Jmeter. • Technical Operations and escalations • Reporting Automation through Datorama reporting tool. • Publisher facing reporting UI. • Video Business unit: Managing Partnership and strategies for Video partners. • Product KT to Ad ops and prepared documentations in terms of process streamlining.

• Programatic Direct. • RTB. • Private Market Place (PMP): Worked and handled PMP deals and related issues. • Latency Monitoring: Managing and monitoring Latency using Neustar tool. • Ad server issues • Account management: Worked on basic setup for RTM productions, ebay, Spotify • Discrepancy : Handling different types of Discrepancy.(Impression/Click) • Campaign Management.: Demand side campaign management/targeting queries handling. • Escalations: Managed Priority 1(P1) escalations on any Adserving issue • Audience and Data management issues • Training to Client ops/junior team members, • Technical KT to Clients(Publisher/Demand) • Ad trafficking, Custom setups • Mysql • API integration: Managing API publishers/demand partners and day to day API queries.

• Responsible for understanding and resolving technical issues/bugs raised by customer. • Uploading Ads, working on ZEDO server. • Analyzing and solving discrepancy issues. • Monitoring CPC, CPM and CPA campaigns. • Manage start to finish campaign process, tracking pixels and troubleshooting any operational issues. • Responsible for solving errors/faults for the live ads running on publishers sites. • Day to day management of ad campaigns as well as ad partners, including campaign trafficking, targeting, pacing, optimization, and reporting. • Knowledge of all the Rich Media Ad Formats like Page pusher, Expandable ads, Interstitial, Slider etc • Knowledge of HTML, CSS, Flash & Basic JavaScript