Sara Abukhadra

• Restructuring the set-up of the business to prepare for relaunch in October 2018 - Setting up end to end operating model, leading a team of 4 - Optimized an efficient supply chain for it to become scalable - Setting standard operational procedures for each milestone internally and externally - Completed website upgrade with developer after vigorous research and product photography of all our items • Setting up sustainable PR strategy and execution of main PR pillars - Setting up the omni network PR plan for offline and online and testing digital reach and awareness to bring the brand ethos to life - Generate awareness through social media content strategy and pure editorials of trends on website - Initiate an influencer strategy to create personalized communication and continuous engagement - Build a movement through social media to shift perceptions of second-hand items and promote sustainable fashion - Educate the consumer on the pieces, by telling the story of the brand and their authenticity • Event Management - Plan Bi-annual Pop up events to educate consumers on the quality of the second-hand items to gain their trust - Setting up the relaunch event with activations and influencers to engage the consumers and an exclusive after party