Sara Bavar

As the Vice President of Marketing at Kaloud, I am responsible for the day-to-day and overall marketing approach and execution of the company - including the promotion and positioning of the brand and company. I work closely with the marketing and sales team to design and implement a holistic, global social impact strategy integrating Kaloud's values and mission - according to location and/or cultural protocols. • Increased leads by 112% by repositioning brand as global market leader in producing innovative, intelligent software products, services and programs. • Created Loyalty Program resulting in increased sales of over 20% year-over-year with over 25,000 active members. • Drove marketing initiatives to increase product visibility and market performance. • Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits. • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines. • Managed branding campaigns and event marketing initiatives in print, video, web and social media. • Boosted website traffic by 35% by creating integrated social media strategy. • Drove company branding efforts to increase market presence and brand recognition. • Redesigned user experience, site functionality and online merchandising to increase sales. • Stayed current on changes in federal and state laws and communicated changes to team members to mitigate risks. • Increased consumer retention by reactivating dormant consumers through retention campaigns. • Oversaw and guided brand marketing programs to optimize user product experience.