Sara Davis

Safeguard Medical is a leading global provider of products and services to the growing first responder market. It is comprised of four highly regarded businesses specializing in emergency medicine: Combat Medical Systems, Prometheus Medical, SIMBODIES and Water-Jel Technologies. As one company, Safeguard Medical offers a powerful portfolio of innovative, high-quality products, kitting capabilities and training programs dedicated to supporting first responders with saving lives.

Meritage Homes is the 11th largest public homebuilder in the United States offering a variety of homes in AZ, CA, CO, TX, FL, GA, NC, SC and TN. Meritage has designed and built over 120,000 homes in its 34-year history and is the industry leader in energy-efficient homebuilding, receiving the U.S. Environmental Protection Agency’s ENERGY STAR® Partner of the Year for Sustained Excellence Award every year since 2013. • Oversaw $750k annual marketing budget for the Charlotte division. • Developed and executed monthly marketing plans and strategies for outreach to support campaigns, new community openings and struggling communities with division leadership, aligning with annual and quarterly budget forecast. • Worked with local community teams to develop specific marketing tactics for traffic and conversion, realtor engagement, sales office collateral, etc. • Created, audited and maintained community websites, collateral, etc. • Managed new community model home installs with vendor partners (model merchandising, onsite and offsite signage, sales office install, etc.) and grand openings (marketing campaigns, eblasts, events, etc.).

Walker Marketing, acquired by GlynnDevins in March 2018, was an award-winning full-service marketing and advertising firm that specialized in senior living, tourism/travel and economic development client work. • Managed ongoing client, internal and vendor communication for several senior living clients ($1.3M+ yearly marketing spend). Included marketing strategy development, media planning and coordination, overseeing copywriting and creative development, event planning/supervision, coordinating with PR account team and overall full-scale project management. • Marketing strategy implementation including direct mail, print advertising, radio/TV advertising, sales collateral, digital marketing, social media, market research, event coordination and public relations. • Managed ongoing ROI including digital analytics, print analytics and direct mail lead reporting for clients. • Coordinated internal teams to complete client work, from initial strategy through final edits/approvals and placement.

Bank of America is one of the world's leading financial institutions, serving individual consumers, small businesses and large corporations with a full range of banking, investing, asset management and other financial products and services. Global Records Management (GRM) is an enterprise control function that focuses on balancing risk reduction and expense management for internal lines of business, while ensuring compliance with applicable records management laws and regulations in the countries of operation. • Managed engagement strategy and advocacy plan to ensure compliance with records management best practices. • Created stakeholder communication, tools and literature around the Enterprise Policy, Standards, Retention Schedule and related procedures. • Developed training and resources to educate and help employees comply with requirements for the retention and disposition of corporate records. • Designed and launched email communications for major department initiatives.

Walker Marketing, acquired by GlynnDevins in March 2018, was an award-winning full-service marketing and advertising firm that specialized in senior living, tourism/travel and economic development client work. • Managed ongoing client, internal and vendor communication for several senior living clients ($500k yearly marketing spend). Included marketing strategy development, media planning and coordination, overseeing copywriting and creative development, event planning/supervision, coordinating with PR account team and overall full-scale project management. • Marketing strategy implementation including direct mail, print advertising, radio/TV advertising, sales collateral, digital marketing, social media, market research, event coordination and public relations. • Managed ongoing ROI including digital analytics, print analytics and direct mail lead reporting for clients. • Coordinated internal teams to complete client work, from initial strategy through final edits/approvals and placement.

Yodle, acquired by Web.com in February 2016, offered online marketing programs to 50,000+ local businesses across 250+ industries - including websites, PPC, SEO, social media automation, listing distribution and reviews management - through an automated platform supported by a live customer service team. Yodle for Brand Networks (YBN) had worked with over 200+ networked business (franchise or multi-unit) clients including Maaco, Merry Maids, Cottman Transmission and Total Auto Care, Miracle-Ear and Two Men and a Truck. • Responsible for digital campaign strategy development, management and online brand control for large, national enterprise or multi-unit organizations including Maaco, Cordell & Cordell, Campus Crest Communities, Primrose Schools, Merry Maids, ServiceMaster Clean, Monkey Joe’s, The Little Gym, and Senior Helpers. • Managed client projects including: large-scale marketing program implementation, website design, campaign strategy and execution, developing KPIs, campaign budgeting, performance reporting and analytics, corporate and individual location training, etc. • Tripled internal revenue for one of YBN’s largest clients, a national 90+ office law firm, from $360K/year to $1.1M/year in 2013-2014 through high-ROI digital campaign setup and ongoing performance management. • Increased platform adoption rate by 80% for a national 60+ location property management company with additional YBN product offerings in 2014, helping to increase properties’ SEO/Maps ranking to almost 100%. • Managed day-to-day activity of current National/YBN accounts - communication with client corporate team and internal consultant team, strategy for franchisee/individual location communication, working with internal teams to complete client projects (web development/creative, performance analysts, etc.), analyzing monthly/quarterly/yearly digital and platform budgets, reporting/analytics, ongoing training, etc.

• Responsible for digital campaign development, implementation and performance reporting/analytics for mid-size, national enterprise organizations. • Managed the largest book of business/recurring revenue in the division at $300K/month. • Oversaw account managers on individual location accounts’ campaign implementation, performance and ongoing analytics/measurement. • Developed and implemented company-wide training for large-scale account onboarding.

• Assisted National Relationship Managers with digital campaign management for national enterprise organizations. • Leveraged online search marketing tools to generate leads for national franchisees and multi-unit managers within their localized market. • Point person for client communication for 200 high-importance/high-revenue clients. • Digital experience in PPC, SEO, display, social media and reputation management across multiple platforms. • Highest client CSAT survey responses and performance rating among all consultants and senior consultants. • Consistently achieved 100-125% of quarterly bonus potential.

• Leveraged online search marketing tools to generate leads for national franchisees and multi-unit managers within their localized market. • Point person for client communication. • Digital experience in PPC, SEO, display, social media and reputation management across multiple platforms.

BrandMuscle, Inc. is a marketing services firm which offers full-service technology solutions, consulting and support to assist in the development, customization and distribution of local marketing communication materials for national finance/insurance, retail, service and automotive accounts. Clients include: Allstate, Liberty Mutual, Farmers Insurance, JPMorgan Chase, KeyBank, PNC Bank, DIRECTV, T-Mobile, Hallmark, Bang & Olufsen, Hampton Inn, Chili’s, Maggiano’s, On The Border, BMW and Mini. • Developed and executed target account marketing plans and effectively managed marketing budgets for prospective clients in the foodservice and franchise industries. • Coordinated participation in and represented BrandMuscle at trade shows/conferences/client industry events. This included supervision of all logistics, media scheduling, site support, booth design modifications, etc. and creation of comprehensive marketing and communications to support events including: collateral production, print advertising, web content/online advertising, email marketing and promotional materials. • Managed day-to-day activity of new accounts through initial communication; system demonstrations and client presentations; evaluation of client needs; developing, editing, and preparing proposals and statements of work/RFP responses and creating and managing follow-up client communication reports. • Internally coordinated teams to begin new client system implementations upon completion of contracts.

October-Design was a full-service advertising agency providing media services, brand strategies, ad materials design/production and Web solutions for national and local retail and service accounts. Clients included: Global Home Products, Health Management Group, Champion Staffing, Flying Scot, Cuyahoga County Public Library, and M-Boss, Inc. Agency is no longer in business. • Assisted with day-to-day management of agency accounts. • Supervised $1M national advertising and public relations campaign including: print, television, digital media, event/trade show marketing and product promotion activities. • Negotiated contracts and maintained relations with vendors and other corporate partners. • Planned business conference series for industry professionals. Coordinated all aspects of event including: agendas, promotional support (print and digital), venue, catering, speakers, guest list and event site support. • Guided marketing strategy by conducting and presenting market research (industry, competitive and product). • Responsible for proofreading and editing all print and digital materials produced by agency.